How Can I Customize my WooCommerce Store Using a Builder?

on 04 May 2022, by Bogdan, in Blog, WordPress, Guides

by Bogdan

If you want to simplify the ecommerce process for your customers and maximize your store sales, then this article is for you!

With a WooCommerce builder, you can customize each step that your customer takes; from the time they visit your site until they make a purchase, and boost your store sales significantly.

You will be able to uniquely customize all pages in your store including your shop page, product pages, cart, and checkout pages, and make sure that your customers’ experience throughout your entire site is a positive one.

On top of this, with a WooCommerce builder, you will find it easy to maintain a single visual style across all pages in your online shop and make it stand out.

What is a WooCommerce builder plugin?

A WooCommerce builder is a plugin that enables you to customize various elements such as the product title, price, image gallery, and more in a WooCommerce page.

For instance, instead of using the default shop page template of WooCommerce, which is usually bland in appearance, you can create a unique custom shop page template that will make your store stand out.

WooCommerce, by itself, is made up of several pages, including the:

Shop page – that is simply the main page where your customers can browse through all the specific items or products that are available in your product catalog. This page is normally connected to other pages like the product page, cart page, account page, and checkout page.
Single product pages – are individual pages that display detailed information about a specific product, including images, descriptions, prices, and options for customization. Your customers will be able to closely examine individual products, alternatives, and similar products on these single product pages.
Cart page – displays a summary of all the products that a customer has added to their cart, along with the total cost and any applicable taxes, coupons, or shipping fees. With the WooCommerce Shipping Plugin for FedEx by PluginHive, customers can also see real-time FedEx shipping rates and delivery options directly on the cart page.
Checkout page – this is where your customers can complete their purchases by entering their shipping and payment information.
Customer account page – this page enables your customers to view their order history, track the status of current orders, and manage their personal information, account settings, and more.

With the help of a WooCommerce builder plugin, you can customize all the elements on each page to create a unique and visually appealing online store that best suits your brand.

How Lead Generation Websites work

As an online store owner, you must create a visually appealing and user-friendly website that will leave a lasting impression on your site visitors and convert them into customers.

Your shop page, being the first page your customers will interact with, can encourage or end your customer’s ecommerce journey in our store. If it's not visually engaging, and appears outdated, it may be off-putting to most of your customers who may quickly lose interest and leave your website.

This is where a WooCommerce builder comes in handy. It enables you to create a stunning and engaging online store that aligns with your brand's style and your customer's preferences. The default WooCommerce installation, by itself, isn’t very flexible when it comes to customization options, and you may need to hire a developer to make custom changes to your store.

But with a WooCommerce builder, you have the freedom to change the color scheme, typography, layout, and other design elements in your pages, giving you complete control over the customization process without any coding knowledge.

Using a WooCommerce builder offers several benefits, including:

Your customers will stick around and engage with your website – Research shows that 90% of information transmitted to the brain is visual. Use eye-catching images, nice font headlines, and other visual designs to make a lasting impression. This helps you stand out, makes your site memorable, and encourages customers to share your store with others.
Increased sales and revenue – It has been reported that a positive customer experience can increase customer spending by 140%.
When your customer’s experience with your site is decent, you will be able to sell more items to them, and they will be willing to buy.
Improved customer loyalty – By providing an exceptional shopping experience with an engaging online store, you can turn first-time buyers into loyal customers who keep coming back to buy from you.

So, with all that being said, what does the default WooCommerce store look like?

How does the default WooCommerce store template look like

While the theme you choose for your shop page may provide some level of customization for WooCommerce components, it often comes with certain limitations that restrict your freedom to customize as you wish.

However, with the help of a WooCommerce builder plugin, you can enjoy complete control over every aspect of WooCommerce customization and tailor it to your precise preferences.

How to Customize the WooCommerce Store Using a WooCommerce builder

In this section, we’ll show you how to customize your WooCommerce store pages using Brizy WooCommerce builder. We’ll skip the basic WooCommerce setup and assume that you’ve already installed it on your WordPress.

Brizy WooCommmerce builder is a powerful plugin that puts together all features that you need to build and style all aspects of your WooCommerce store. With this plugin, you will be able to:

Create and customize a complete WooCommerce store that stands out

With Brizy WooCommerce builder, you can take your store to the next level by creating custom templates for the following WooCommerce components:

Shop page
Single product pages
Product archives (categories and tags)
Cart page
Checkout page, and
Customer account page

You can start the whole process with one of Brizy’s pre-built ecommerce templates to build your store. Or, you can create your pages from scratch using a blank page.

Easily design every part of your WooCommerce store

With your WooCommerce page already pre-made, Brizy still offers you a range of dynamic elements that will help you customize specific parts of your store to fit your needs.

These include Product Titles, Archives, Image Galleries, Product Images, Additional Information, Product Price, Add to Cart, Rating, Stock, WooCommerce Pages, Product Meta, Product Categories, Menu and more.

All you have to do is simply drag and drop each of these elements to create various parts of your WooCommerce store.

Boost your store sales

You can also use Brizy WooCommerce builder to sell more products to your customers.

Features like related products and upsells lets you display similar products or alternatives to your customers when they’re browsing your product pages or after they have added items to their carts.

You can also recommend products with Brizy’s customer reviews elements and many more.

Apart from all these, Brizy WooCommerce builder allows you:

To fully customize your store differently on desktop, mobile, and tablet devices.

To use their pop-ups builder to streamline your customers' buying process.
Improve your online shop’s conversion by integrating with popular marketing tools like HubSpot, MailChimp, etc.

The best part about Brizy WooCommerce builder is that it works well with WooCommerce. This means you can easily add new products, manage your inventory, and process payments, without having to outsource other ecommerce plugins. So, with all these on your mind, let’s see how you can customize your WooCommerce store with Brizy WWooCommerce builder.

Step 1: Create Your WooCommerce Page Template

To get started, you’ll need to first purchase Brizy WordPress from the Brizy store: brizy.io, and set it up on your WordPress dashboard. Then, take the following steps to create a shop page template:

On your WordPress dashboard, go to Brizy > Template and click on Add new to create a shop page template.
Next, you can type in a title in the Add title field, for example, “My Shop”.
Check the Product Archive radio button under the Display Conditions in the template type section and Add.
Finally, you can click Edit with Brizy button and we’re ready to get started.

You can repeat all these steps to create page templates for your single product pages, cart pages, checkout pages, and customer account pages.

For this guide, we’ll only show you how you can customize your Shop page, and hopefully, when we’re done, you can apply everything you’ve learned to other pages.

Step 2: Build your shop page template using the Brizy WooCommerce builder

In this section, you will two options to build your shop page template with the Brizy WooCommerce builder:

Option 1: Select a predesigned shop page template, and customize it

The easiest way to get started is to use one of the pre-built shop page templates. Brizy offers you several different layouts and styles you can choose from to get started. In addition, you can also drag and drop different block elements and build your store.

Option 2: Build your shop page from scratch

Alternatively, you can click the Create your button and start adding new block elements to build your shop page template from scratch.

You can just add the header block elements to create your shop page template and save your draft.

Step 3: Add Elements that will make up your shop page

Now, it’s time to build all the elements that will make up your shop page. For this tutorial, we will create a shop that looks like this:

To create a shop page that looks like what you see above, we’ll use what is called product listing in Brizy WooCommerce builder. This feature enables you to showcase your products in the best way possible.

To use product listing, simply drag and drop the product archive elements to your shop page. This element contains features such as an image, title, price, rating, and a read more button as shown below.

You can play around with the number of columns, rows, and spacing to create a layout that suits your needs. You can add an image, product description (typically the name of the product), price, and a Read more button that will lead your customers to the product page.

With Brizy WooCommerce builder, you’ll have 100% control over how your product list page looks like, and be able to design it to match your brand and product offerings.

Also, important is the product details section. This is where you will provide more information about your products.

You can add elements such as a product gallery, product title, stock available, product price, an add-to-cart button, and more to create something like this:

You can hover over any element and edit it to suit your needs. Once you finish creating each product detail template, you’ll be able to apply it across your products and use specific categories or other conditions.

You can also include other elements like related products, upsells, and more on your product details page.

Step 4: Preview your shop page template

This is the stage where you can preview your shop page to make sure that it has the right design. To do this, just click the Preview icon next to the Save draft button and you’ll able to see what your page looks like.

If any changes are necessary, just click Edit template with Brizy at the top of your preview page and get it done.

Otherwise, that’s all you need to do to create a shop page template. Once you've finalized your shop page template, you can apply these steps to other pages, such as the cart, checkout, and my account pages, to create a comprehensive WooCommerce store ready to go live online.

Conclusion

If you run an ecommerce store, you may find the basic WooCommerce setup doesn’t offer enough customization options you need to make your store stand out. This is where a WooCommerce builder plugin can turn out to be useful.

With Brizy WooCommerce builder, you can easily create custom templates for all your store's pages, including the shop, product, cart, and checkout pages.

You’ll be able to customize every part of your store to fit your brand and your customers' needs. By doing this, you can significantly improve your customer’s shopping experience on your site and create loyal customers that will always keep coming back to your store.

You can also use Brizy WooCommerce builder to increase your sales and revenue using its upsell and cross-sell features.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io