How To Build a Landing Page in 5 Easy Steps

on 09 August 2022, by Bogdan, in Blog, WordPress, FREE, Guides

by Bogdan

In this post, we’re going to show you how to build a landing page that is attractive, concise, and high-converting. We will make use our Brizy Cloud platform, completing the task in just 5 easy steps.

But first, let’s understand what a landing page is and why they are so important for your website's success:

What is a landing page?

A landing page is a standalone web page that directs website visitors to take a specific action. It can be as simple as offering information on products, services, and benefits; inviting users to subscribe to an email newsletter (or any other type of subscription); or sending users directly to your product download or order form.

How to build landing pages in 5 easy steps

Generally, when users are on your landing page, the idea is to encourage them to take a specific desired action, so that you can make a conversion. If they successfully take that specific action, then you have succeeded in converting a lead to a customer. That being said, what makes a landing page crucial to a business and how to make a landing page?

Why make a landing page?

To capture leads and build your email list - The more quality content you provide for your users, the better your chances of leading them to subscribe to your marketing emails or get on board with your brand.

To increase conversions - you can use a landing page to direct potential customers to take complete an action on your site.

Support your business operations - You can use a landing page to run specific campaigns or actions to achieve certain goals such as:

Reaching out to new customers.
Exploring new market niches
Promoting new products or services.
Closing a sales deal.

For brand awareness - Since customers are more likely to purchase from known brands, it’s important to make sure they remember you.

Build trust - Visitors appreciate a simple and clear landing page that explains to them the value and objective of whatever you’re offering.

How to build landing pages

Tools to use:

Brizy Cloud is an all-inclusive platform that gets you everything you need to build professional and high-converting landing pages. So, basically, you will only need one tool because our builder includes everything you might need:

Fast Hosting + Unlimited Storage + SSL + CDN

Brizy Cloud comes with unlimited hosting, with everything already set up. It also includes SSL certificate (that little lock in the address bar) and CDN (loads the page faster from closest server). That should make the whole process of building a landing page more reliable, effective, and blazing fast.

Brizy Cloud perfect for creating landing pages

A Powerful Tool for building landing pages & websites

The Landing Page Builder comes with over 150 templates and 500+ beautifully designed block elements you can choose from. This means that you don’t have to build your landing page from scratch. Simply drag and drop each element to build a striking, trendy yet professional, and dedicated landing page. The best part? You get to do this in an intuitive, orderly, and easy-to-use interface.

A Collaboration Platform

Brizy Cloud lets you collaborate over your landing page project, or other projects, with other team members and clients, and even manage your clients efficiently. Besides, you can track their progress in real-time.

Now, let’s go through the 5 steps you will need to learn how to create a landing page, using Brizy Cloud.

Step 1 Create a Brizy Cloud account

Go to Brizy website: brizy.io in any web browser and click Get Started Now– it’s FREE. This should take you to the pricing section and choose the Cloud tab option. This will take you to Brizy Cloud admin.

We’ll use Brizy Cloud Free for this tutorial. However, you can step up to Pro to have access to more features and pro design templates.

In Brizy Cloud admin, go to Account and click on Sign up to create your own account. You’ll receive an email to verify your Brizy account.

Next, click Create New Project and click create to a new project, that is, building your first landing page. You can give it a name, in our case, we’ll name it: How To Build a Landing Page with Brizy Cloud.

how to make a landing page with Brizy Cloud

Hover your mouse over your first project and click Edit the Project to start building a landing page.

Step 2 Start Building Your Landing Page

Before you can build a landing page, you have to first establish the purpose of the page which will determine its design. Here are the top 3 reasons why businesses build landing pages.

To generate leads and traffic.
To generate click-throughs to other web pages or sites.
To promote a product and/or service.

With a specific goal in mind, you can easily create an outline for your landing page. You’ll know the right templates to use and the content that needs to go on your page.

1. Carrying on with our first step, press the Plus button to start building your landing page. You should have this page display on your screen.

2. Now, you can choose and add block templates/elements or import page layouts with a simple, minimalistic design and a few distractions. The outline for your landing page may include:

A brief, clear, and catchy headline about your product.
A short body explaining your value proposition, or what you’re offering to the visitor. You can add a hero image that’s visually compelling and evokes an emotional response.
A compelling CTA (Call To Action)
A short description of your product, like its features and benefits
A social proof element, for example, user testimonials.
A reviews rating platform, like TrustPilot or similar, can help a lot with user perception, making your site more trusted.

You can add as many block elements as you want or import your desired layout and click Save Draft at the bottom-right of your screen.

Step 3 Customize your Landing Page Template

Brizy Cloud has everything already laid out for you. All the blocks, templates, and sections are already pre-made by a professional design team. There are only a few important things you have to do when learning how to build a landing page:

You have to maintain a consistent negative space for your page. You can do this by adjusting the margins and padding around each block element to make it easy on the eye and appealing.
You have to use a readable font and a simple font style that is big enough and easy to read.
You can match your page’s color scheme to your brand identity. This will boost your brand’s credibility, recognizability, and trust among users.

You can use highly contrasting colors for your CTA to make it eye-catching. Remember, the CTA is the reason you’re designing a landing page.

With Brizy, you can customize your landing page template to fit your design and theme requirements by

Adding Elements - You can drag and drop various tools from the elements tray to your page to optimize your landing page. It can be text, image, video, icon, button, maps, menu, and many more elements.
Reordering blocks - As the name suggests, you simply grab a block and drag them upward or downward to reorder the blocks.
Styling - This mostly involves changing the font type, color, and other styles for your paragraphs, headings, subtitles, and much more

Add Elements

Reorder Blocks

Styling

Alternatively, you can click on each element and a list of various settings will pop up for you to manipulate. You can readjust the size of each element, add images, align texts, add links, duplicate, and delete certain elements for a clearer and simple page with a few distractions.

For every change you make, be sure to click on the Save Draft button. Next to it, you can show hidden elements, undo changes, redo edits and preview your landing page to identify any problem areas, improve areas, and make adjustments.

You can also preview your landing page on devices; desktop, mobile, and tablets, and check if everything’s right. The landing page build is now ready for publishing.

Step 4 Publish Your First Landing Page

Once you’re done building the landing page, you can follow these steps to publish it so visitors can see it live.

1. Click the More icon on the bottom-left of your screen and select Go to Dashboard.

2. Click Publish and select which domain you want to use. If you used a free version, choose Subdomain and give it a name. However, you can also upgrade to the Pro version and have access to a custom domain.

3. Next, name your domain and click submit. That’s it. Your landing page is now ready to go.

Step 5 Open and View Your Landing Page

Finally, you can click the Open icon to go view your newly created landing page. Alternatively, you go to your web browser and type in your domain name, and hit Enter to view your landing page.

Conclusion: why it's important to learn how to build landing pages

A landing page is important to enable your business to make more conversions to generate more revenue. If you have a website for your business, a landing page would greatly benefit you. Building a landing page with Brizy Cloud has never been easier. You get to make attractive landing pages suitable for your business in just 5 simple steps. With the numerous customization options, templates, and blocks offered by Brizy Cloud you have a lot of control over what your pages will look like. The best part? You can effortlessly build responsive landing pages for any type of website or niche.

Start creating your Landing Page, for free, with Brizy Cloud

No credit card required, only email address to register:

Create Landing Page

Watch Brizy Cloud in action

The video below will take you through some of the steps highlighted in this article

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Full course that includes 41 easy-to-follow video lessons on how to use Brizy Cloud.

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Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io

Frequently Asked Questions

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its goal is to convert visitors into leads or customers by capturing their information or getting them to take a specific action. Learning how to create a landing page and what tools to use in order to build it easily & quicly is thus very important.

Landing pages are crucial for conversion because they allow marketers to deliver a focused, relevant and persuasive message to visitors and optimize the page elements to increase the likelihood of conversion.

An effective landing page should have a clear and concise value proposition, have a clean and minimalist design, use persuasive and engaging copy, include a prominent and well-placed call-to-action, and be optimized for both desktop and mobile devices.

Elements to include on a landing page are: a headline, supporting subheadline, images or videos, testimonials, form for capturing information, and a clear and compelling call-to-action.

To measure the success of a landing page, it is important to track key metrics such as the conversion rate (the number of conversions divided by the number of total visitors), the bounce rate (the percentage of visitors who leave the page without interacting with it), and the average time spent on the page. These metrics can help identify areas for improvement and track the effectiveness of optimization efforts over time.