The Best Shopify Page Builder Apps in 2022
on 15 April 2022, by Sergiu, in Blog, FREE, Shopify, Guides
by Sergiu
Customers today expect an easy and intuitive experience when using your eCommerce store on Shopify. The attention span of customers has rapidly reduced, therefore you must make a great first impression.
User experience in these stores has a direct relationship with conversions. As a result, you should always keep this in mind when designing the pages of your store.
Although Shopify has a wide range of powerful free and paid themes, they offer limited capabilities, giving you little control over how your website looks on the front end.
Fortunately, Shopify has page builder apps that make it easy to design your pages while giving you a lot of flexibility on how the pages will look.
Currently, there are numerous shop builder apps in the market, and choosing the best one for your store on Shopify can be challenging.
In this article, we’ll cover:
Why do you need a Shopify page builder app?
Shopify page builder apps are third-party plugins equipped with powerful design tools that allow you to dictate how your shop will look on the front end. With page builders, you can add elements to every page of your store including the landing page, shop pages, product pages, checkout, etc. without writing a single line of code.
You can simply drag and drop elements and change margin and padding values to alter their size and experience. They also grant you access to numerous pre-built templates which accelerate the page building process.
Generally, Shopify page builders enable you to save time and effort while still being able to build attractive and interactive user interfaces for your store.
What should you look for in the best Shopify page builder apps?
Currently, there are a lot of page builder apps in the market. How do you determine which one is the best one for you? Before acquiring a page builder app for your Shopify store, here are some features to consider:
- Ease of use – Any decent shop builder app should be easy-to-use or at least easy to learn to use. This way, you can build your pages with minimal effort. If a page builder app has a steep learning curve, it should be accompanied by a broad range of features and capabilities.
- Availability of a free tier or trial period - A free tier/trial period enables you to acquire the services of a page builder app at no cost. This allows you to gauge whether this tool fulfills your shop’s design requirements optimally. Then you can proceed to purchase higher-tier versions for added functionality.
- Availability of several pre-built templates – Templates ensure you don’t have to build everything from scratch. When these templates are many, it diversifies the options you have to build the pages of your store.
- Responsive design – Your customers must be able to browse your Shopify store irrespective of the device they use (computers, phones, tablets, etc.).
- Search Engine Optimized (SEO) – The best page builder apps take to account the elements important for SEO such as titles, metadata, descriptions, links, etc. so that your shop is ranked highly by search engines.
- Stats and Reports - Having data on the number of impressions, clicks, and conversions per page is a useful tool that will help you to configure your pages optimally.
- Compatibility – It must be compatible with other apps and the theme in your Shopify store so that you don’t have to remove a feature in your store to accommodate it.
Now that you know what to look for in a Shopify page builder app, let’s look at the 4 best shop builder apps for your store in 2022.
4 best Shopify page builder apps for your store 2022
PageFly
PageFly is one of the most popular page builders for eCommerce store owners on Shopify. This is because it is relatively easy to use and has a free tier, allowing users to create one page per page type. For this reason, it is the ideal page builder app for small and medium businesses (SMBs), and for those intending to test the waters with Shopify for the first time.
Despite being regarded as an entry-level page builder app, it allows shop owners to build high-quality professional-looking pa10ges which play a pivotal role in conversions. It owes this to its rich element library and extensive template library which ensure you don’t have to build your pages from scratch.
It also has a Product/Collection Assignments feature that lets you build your pages in bulk. Store owners can create up to 9 different types of pages including landing pages, shop, product, and catalog pages.
What sets PageFly apart from other page builder apps, is the 24/7 customer support via live chat. It boasts a 4.9 rating from over 6000 reviews.
Rating: 4.9 (6300+ Reviews)
Key features
- 100+ templates and 50+ elements.
- HTML/Liquid, JavaScript, and CSS editor for custom styling.
- Responsive design.
- Compatibility with Shopify and Online store 2.0, and other eCommerce apps such as Mailchimp, Yotpo, and Loox.
- 24/7 customer support.
- Lazy loading plugin – to optimize the speed of your pages.
- Free tier available.
Pricing
- 14-day free trial.
- Silver - $19/month
- Gold - $39/month
- Platinum - $99/month
Shogun
Shogun is a page builder app tailored to enable store owners to build, measure, and optimize high converting pages for their stores. Contrary to PageFly, it is aimed at experienced Shopify users and larger businesses, specifically brands.
Users can build pages by simply dragging and dropping elements. However, it has a steeper learning curve compared to PageFly, but this is a result of its breadth of features.
At the top of the list is A/B testing a marketing tool that enables users to build variants of their store’s pages and test them against each other. Once the pages have been created, you can measure page performance via key metrics such as add-to-cart rates, click-through rates, etc.
In addition, it has SEO tools that optimize your titles, descriptions, links, etc., so that your pages are ranked highly by search engines. Shogun offers global customer support, via email for the first tier, and via live chat for the next two. This app is trusted by over 18000 active e-commerce brands
Rating: 4.8 (2700+ reviews)
Key features
- Full website element library plus templates (30+).
- Easy drag and drop to build pages.
- SEO tools.
- Page performance testing and optimization (A/B testing).
- Custom create elements using HTML/Liquid, JavaScript, and CSS editor.
- Adequate customer support.
- Compatibility with all Shopify themes.
Pricing
- 10-day free trial period.
- Build - $39/month.
- Measure - $99/month.
- Team - $299/month.
GemPages
GemPages is a universal page builder app designed to give users total control over every aspect of designing the appearance of their store. The focus of this app is on usability and speed. Instructional tutorial videos are offered within its user-friendly UI. At the same time, the use of the lazy-loading plugin empowers your store to be a lot faster.
It is the ideal plugin if you’re looking to revamp an existing store or revive your brand. Just like Shogun and PageFly, it has a rich elements library and professional-looking templates.
It is integrated with 30+ third-party apps for added functionality on your store including A/B testing of the performance of your pages. These integrations also allow you to add dynamic elements to your pages.
Rating: 4.9 (2500+ reviews
Key features
- User-friendly UI for customization.
- Integration with 30+ third-party apps.
- Responsive design.
- A/B testing in the 2nd and 3rd tiers.
- Compatible with all Shopify themes, and Online Store 2.0.
- 50+ pre-built templates and 65+ elements in the library.
- Custom create elements using HTML/Liquid, JavaScript, and CSS editor.
Pricing
- 10-day free trial.
- Starter - $15/month.
- Business - $29/month
- Advanced - $59/month.
- Reasonably priced paid plans.
LayoutHub
LayoutHub is an out-of-the-box page builder app developed for businesses new to Shopify. Out of the page builders available for Shopify, it is the easiest to use. It has an extensive library of template pages that have been optimized by its UI/UX designers to generate more conversions.
Additionally, these templates are fully customizable and you can add any element anywhere on the page as you please.
LayoutHub allows you to build a wide variety of pages including, FAQs, Coming Soon, CTA, testimonials, etc. Once the pages have been built you can easily preview them before publishing.
Although LauyoutHub contains SEO tools, it lacks Shogun’s data tracking and marketing tools. Just like PageFly, it has a free tier, except with far fewer features than PageFly.
Rating: 4.9 (2200+ reviews)
Key features
- Easy to use.
- Reasonably-priced paid plans.
- A rich template library, 30 – 50 templates to be released each month.
- Templates optimized for speed.
- Responsive design.
- Compatible with Shopify themes and apps.
Pricing
- Freemium – 14-day free trial period.
- Basic - $14.99/month.
- Pro – $29.99/month.
- Premium – $59.99/month.
Which Page Builder App Should you Choose for your Store?
The app that best suits your store depends on the stage at which you are in your Shopify and how much you’re willing to spend.
If you’re just getting started with Shopify
LayoutHub is in a good position to help you build your first store because of its ease of use and cheaper plans. You can also substitute it with PageFly for more features.
If you have a limited budget
GemPages and LayoutHub have cheaper plans after the trial period.
If you’re an established brand without budget constrains
Shogun would be the best app for you. It also has analytics tools that will help you take your brand to the next level.
Out of these apps, PageFly is the well-rounded option. It offers a bit of everything at a reasonable price. It is a great app to start with and also to take over at any stage of your store’s journey on Shopify.
Article by Sergiu
One of the Co-founders & CTO, Sergiu is the brains behind the technical part of Brizy. He loves technology and played professional Starcraft in his youth. He is always happy to share and connect with others. Drop him a line in the comments.
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