Why a White Label Website Builder is the Perfect Solution for Digital Agencies

Why a white-label website builder is a perfect solution for digital agencies

1: It saves agencies development time

Developing a website builder solution (or any other software solution) from scratch takes a lot of time. It  is a process typically comprising the following stages: :

• Designing
• Development
• Testing
• Deployment

Each step takes a long time to complete and this means that your website builder will take longer to reach the market, especially when you want to add more features to give your solution advantages over your competitors. Fortunately, a white-label website builder solves this problem for you.

It is a pre-built platform and this means that agencies acquire it when it is market-ready. They get to skip the long development period and the challenges that come with it, for instance, errors in the code base or failure to meet the set timeframes. A white-label website builder takes the strenuous technical stuff off your hands leaving you to focus on making the solution your own through branding and marketing.

Thanks to a white-label website builder, businesses won't have to use up their time generating a new solution.

2: It helps agencies to build a stronger brand

A white-label website builder allows you to make the solution truly yours by giving you full control over it. You can add your logo, favicon, custom domain, support links, and business profile to it. Having your logo, favicon, etc., added to the white-label website builder enables it to share an identity with your brand.

You will get to link the website builder to your business as an extension of the services. Clients who want to use your website builder or those who want to see a preview of their projects will see these aspects that are unique to your business. For this reason, they will have every reason to believe that the white-label website builder is your proprietary solution. 

This helps to build a stronger brand with more services by helping your agency to extend its functions to include website building. Clients who are already satisfied with the other services that you offer will have no problem purchasing your website builder plans. As a result, you’ll unlock another revenue stream.

3: It saves agencies' resources

Developing a website builder from scratch is expensive. You’ll need to hire highly skilled teams of developers to design, build, and make your solution available to your clients.

Their services are not cheap, so you must be willing to part with a lot of money to get this done. 

After the solution is already in the market, you’ll still need to retain some developers to maintain it. They might need to develop updates to it (for example, to improve security) or fix errors (bugs) when they occur.

On the other hand, a white-label website builder takes care of all the above for you. It relieves your agency from the operational overhead of building, deploying, and maintaining the website builder. The producing company takes care of all of this for you. After acquiring this website builder, all you’ll need to do is customize it to look like your own. 

Since this doesn’t require technical expertise, your agency won’t have to spend its money hiring technical experts to do this. All this enables you to save on the resources that you would otherwise spend building and maintaining a new solution.

4: Helps to build solutions for clients faster

Apart from helping agencies to get their solution to the market faster, a white-label website builder also enables them to generate solutions for their clients faster.  These platforms provide pre-built templates and themes that can be customized to fit the needs of the client.

What if your clients need entirely custom solutions? Most white-label website builders have a wide range of fonts, colors, positioning and sizing elements, etc. to help you to build truly unique solutions. Some of them, like the Brizy website builder, have templates for certain sections of a page together with whole-page templates. These templates help you to build custom websites faster by importing templates for different sections of a web page. 

Agencies can create professional-looking websites in a fraction of the time it would take to build from scratch, allowing them to focus on other areas of their business.

5: Gives agencies a competitive advantage

For agencies that offer services related to building websites, like domain registration and hosting, having your own website builder gives you an advantage over your competitors that don’t have it. Through white labeling, you will own a website builder without incurring the costs of building one.

You will also be able to build websites, popups, etc., for clients faster than those competitors who code their solutions out of nothing. Also, you will be able to sell it under your brand’s name and generate more revenue for your business from it.

6: Ongoing Support from the White Label Website Builder developer

Finally, companies that develop white-label website builders provide ongoing support to digital agencies. These platforms are constantly updated and maintained, ensuring that agencies have access to the latest technology and features. This means that agencies can continue to offer high-quality website-building services to their clients without having to worry about keeping up with the latest trends and technologies. Additionally, many white-label website builders offer customer support and technical assistance, ensuring that agencies have the help they need when they need it.

We’ve covered the benefits that agencies can reap from using a white-label website builder. Due to these benefits, white-label website builders have become extremely popular. Currently, there are numerous white-label website builders in the market, and choosing one can be difficult. 

Ideally, you would want one that will deliver all of the benefits we’ve covered plus more, and this is why we recommend the Brizy White Label Website Builder.