Why are Lead Generation Websites so Important
on 29 August 2022, by Bogdan, in Blog, WordPress, PRO, Cloud, FREE, Guides
by Bogdan
For your business to generate more income and grow, you have to expand your customer base. This entails getting more people interested in your product or service and subsequently making a purchase. There are many ways to do this, most of which require you to incur some expenditures. If you have a website for your business, then using it for lead generation is one of the most effective ways to grow your customer base. In this post, we’ll cover why lead generation websites are so important and how to build one for free.
Contents
What is a Lead Generation Website?
Before getting into what a lead generation website is, you need to first understand who a lead is. A lead is simply someone who has shown interest in your product or service or wants to know more about what your business has to offer. They can be also described as someone who is likely to become a potential customer or client in your business. They are normally referred to as sales leads.
That being said, what is a lead generation website?
This is a website that helps generate new leads to convert them to clients. It educates possible leads about your business and your product or services while gathering their contact information in return for an offer.
Typically, a lead generation website is a type of landing page. While it's made up of a landing page, it is the web/online forms that set it apart from other types of landing pages or other pages on your website. Online forms are a trademark feature for any lead generation websites and normally give data and insight into leads’/customers behavior.
Leads are always encouraged to fill in their information in these web/online forms and then submit such forms in exchange for an offer. This information can be their names, addresses, phone numbers, and more. But, how exactly does a lead generation website work?
How Lead Generation Websites work
The lead generation process starts when a site visitor finds your business through one of your marketing channels such as blog posts, social media pages, or your website page. They will then play out this general structure which will turn them into a lead.
From there, the lead is handed off to an email autoresponder that emails the lead with educational or promotional information. Collecting high-quality leads means collecting leads that have shown interest in buying or finding out more about your products or services. While a simple pop-up form is often all that's needed, more sophisticated methods are also available.
And finally, they are nurtured till they become a customer. These steps make up the whole conversion funnel, and the goal of your landing page is to move visitors through it to achieve your business goals.
Why Lead Generation Websites are so Important?
If your business relies heavily on marketing or advertising campaigns there are plenty of options to choose from. One of them is using a lead generation website. More than just being a marketing tool, it allows you to promote your business where your target audience is – the internet.
Lead generation mostly falls within the inbound marketing level, just after you’ve organically attracted a customer to your website. This is where you’ll lavish them with incentives, content, and product or service information that aligns with their needs and develop lasting relationships with your target audience. Here are some of the benefits.
- Build brand visibility and awareness — new business needs to focus heavily on lead generation and brand building and visibility. Through a lead generation website, people will know that you exist. Even if you’re an established business, you can get more eyes trained on you. This way you can help people find out more about your products or services while offering them a chance to learn more and see what they can get from your business.
- Expand your Business – Business growth happens when you try to expand by reaching out to new markets and targeting interested people. A good way to ensure that your business grows is by starting small while establishing a good reputation in the market you’re already in. This way, when you aim to enter a new market, you have a built-in and potentially expanding fan base who might be willing to follow you.
- Increase sales and revenues — Lead generation website’s goal is to find prospects. When done correctly, for example, by maximizing on brand’s awareness and credibility, right messaging and product information/content, and offering irresistible incentives, you will generate interest from targeted leads. They'll want to know more about you and do business with you. It’s wise to focus on generating interest and focusing on the pain points your targeted customer cares for. In doing so, you’ll find it easier to convert that interest into a sale. A consistent flow of potential customers means constant cash flow therefore, the business becomes successful.
- Generate new business opportunities — With lead generation, you capture lead information e.g. email address in exchange for your offer. This data can provide insight into customers’ purchasing behavior. You can use this data to optimize your marketing strategies, and launch personalized campaigns, or learn of new opportunities you can implement to help your business maximize its success. You can even use the customer contact info to improve lead quality, for example, by using targeted content that resonates with each lead while nurturing them.
Now that you have ground knowledge on what a lead generation website is, how it works, and its benefits, let's briefly discuss what goes into making one.
What Should You Include in a Lead Generation Website
Understanding what needs to be included will help you to establish an accurate lead generation website. Otherwise, your business will not only miss out on potential leads but also on customers who might have otherwise decided to purchase from you.
Your goal is to give your visitors a complete solution to their problems. For example, if you're a real estate agent, your website must engage prospects via print materials and online content. Having a lead generation website that lacks print materials will not only make it hard for people to get to know you but it will also make them feel uneasy about doing business with you.
In short, lead generation websites often include the following components:
- Landing page — The idea behind this page is to get people to stay on the site, get interested in what you have to offer, and give you their contact information. Landing pages should include an effective headline, compelling copy, and supporting graphics that showcase your value proposition as a business.
- Lead capture forms — The form should be unique and simple. Often positioned close to the content you want people to see: usually above the fold, with a clear and specific call to action.
3. Content pages contain information about your business and how your products or services can help your visitors. In many cases though, they also include content that further encourages visitors to share their contact information with you.
4. Lead nurturing tools — These tools aim to build trust between you and the lead by keeping them engaged after they've subscribed for them.
5. Offer pages — This can be a landing page, or it can be the first of several pages containing different offers to different groups of people. Such offers could include: one-on-one coaching sessions, webinars, workshops, and other similar things, depending on what you do.
6. Marketing tools — These are tools that help you promote your business, product, or service via digital marketing channels and other ways of getting people to know you and trust you more.
7. Advocates/Influencers pages — These pages allow you to submit testimonials from people who have bought your products or services and let them talk about their experience with them on social media, blogs, or other platforms of communication.
You can build trust with a dynamic testimonial slider, showcasing positive experiences right on your website for easy access and engagement. Now that you know what you need to include in your lead generation website, let’s see how you can build one, easily and for free.
How to Build a High-Converting Lead Generation Website for Free
Putting these elements together to create a lead generation website that can maximize lead attraction is an intense process that requires time, dedication, research, analysis, and a lot of attention to detail. On top of that, you’ll be required to incur some costs to purchase third-party solutions to help set all this up. Fortunately, with Brizy, you don’t have to worry about that.
Brizy is your go-to website builder generating dedicated and highly-converting lead generation websites for your business quickly and easily. With its clean, uncluttered, and easy-to-use interface you can create an attractive, stunning, and professional lead generation website that’s fully responsive on all devices in no time. With Brizy, your imagination is only trained on content but also on design and user experience. Also. you can do all of this code-free.
Brizy is available as:
- Brizy for WordPress - A WordPress plugin to help you build your WordPress site’s pages.
- Brizy Cloud - An all-in-one platform to build your website code-free and without fuss. It contains everything you need including hosting, SSL, a content delivery network, and a subdomain for free. But if you want a custom domain, you’ll have to pay for the pro version.
Both Brizy for WordPress and Brizy Cloud provide contact forms for free which you can use to gather user information on your lead generation website. These contact forms have a built-in leads feature that stores information on the leads you’ve gathered; giving you a unified platform where you can access and manage your leads.
Now that you know what Brizy brings to the table, let’s see how to set it up and use it to build your lead generation website.
How to set up Brizy to build lead generation sites
If you’re using WordPress, you can simply install Brizy as a plugin and have access to its forms for free. But if you're looking for a unified platform for your lead generation website, then Brizy Cloud would be your best option.
Step 1: To get started with Brizy Cloud, all you have to do is go to the official site: and create your account.
Step 2: The next step would be to create a new project. So click on the button and select the Website/Landing page option. If you’re using WordPress, this is the equivalent of creating a new page.
Click on the plus (+) button to start building your website. On this page, you can select your preferred layout and blocks. Brizy has over 100 templates to choose from so that you don’t have to start from scratch. You can also add blocks with contact forms directly from this section. And when you get to your page, use a simple drag and drop to realize fully-functioning and effective web pages.
Brizy has up to 40 contact form templates for you to choose from.
So you’ve built your lead generation website and leads are providing their information on your contact form. Where can you find this information?
Step 3: To view your leads, you can click on the options button on your project and select ‘leads’ if you’re on Brizy Cloud.
If you’re on WordPress, click on Brizy on the left side menu of the WordPress dashboard and select ‘Leads’.
Here you’ll access all the contact information of your leads and manage them from this section.
Although Brizy allows you to do all the above for free, if you want to integrate marketing tools like Mailchimp, Drip, and so on, you’ll need to purchase the pro version. Here’s a complete list of the integrations you can make.
Conclusion
Lead generation websites help to increase your customer base by multiplying the number of prospects interested in your product or service. As a result, you'll drive in more traffic from interested customers which will eventually translate to more sales and revenue for your business. Although this process can be complicated, requiring a lot of input, Brizy makes it simple by availing everything you need to generate high-converting lead generation websites.
Start building better websites today!
Article by Bogdan
Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io
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