10 Best SaaS Websites to Gain Inspiration

on 9 December 2024, by Veronica, in Blog, WordPress, Cloud, Guides

by Veronica

Many elements go into designing highly converting best SaaS websites. Taking your time to see how other best-designed SaaS websites can point you in the right direction. It can also help you spot features, trends, or design elements to try on your website. You can also learn best practices for using navigation, clear headlines, call-to-actions, or visuals to attract, showcase services, and convert visitors.

So, if you’re on a mission to find the best SaaS website inspirations, this post is exactly for you.

We’ll explore some of the 10 best SaaS websites, what they have in common, and the design inspirations that make them so good.

Let’s begin by highlighting the design elements we were interested in the 10 best SaaS websites.

Key pages and design elements in a SaaS website

Before we get started, some of the most important page elements we were interested in to find the best SaaS design inspirations include:

Homepage with Clear Value Proposition

The design and user experience (UX) on this page are critical.

However, the page needs an accompanying value proposition to make the most of the first impression. The value proposition simply combines what your business does and why you do it best. It’s your one-sentence selling point to the visitor that sums up your entire product.

This involves catchy headlines, call-to-actions (CTA), pictures of the product or demo videos (either of the two), and social proof below.

Other element(s) visitors should see above the fold include:

Navigation bar: this is where clients can quickly find important pages like products/features, resources, pricing, login, contacts, etc.

Tip: Conversion-oriented design also uses CTAs like ‘Request a Demo’ or ‘Start a free trial’.

Place trust signals near CTAs. Such that when visitors start scrolling, they can see trust signals like testimonials, metrics, badges, or awards. Or display client logos directly on or around your CTA button or section, especially if your clients are well-known brands.

Features Page(s)

The pages (or sections) explain the core functionalities of the software further. Often using visuals like screenshots, feature descriptions, and examples. Some websites do this on separate product pages as well.

Why is this important? That’s simply because SaaS marketing depends on information. Keep in mind your greatest asset is your information. You can do this on your feature pages. Or, include a CTA where visitors can learn more about your platform.

Free Trial/Signup Page

This page streamlines the process for users to begin using a product or service, whether it’s for a free trial or creating an account.

Note that giving away a free product or service is one of the most standard and widely accepted SaaS marketing strategies. The “free trial” is a strategic marketing strategy for SaaS customer acquisition and onboarding.

The free model has dozens of iterations, such as a free trial, trial-to-paid, trial with credit card information, trial with no credit card information, freemium model, 90-day free trial, limited version free, etc.

Pricing Page

Display subscription tiers or plans. It may include a free trial or freemium option to encourage sign-ups.

Other important elements included:

Support/help page: this provides resources like FAQs, knowledge bases, and tutorials to help users resolve issues and feel supported.
Footer: It offers secondary navigation, contact details, and legal links like Terms of Service or Privacy Policy. It’s a fallback for users looking for additional information.

These components ensure the website is functional, user-friendly, and optimized for converting visitors into customers.

That being said, let’s look at some of the best SaaS websites we put together.

Top 10 Best SaaS Websites

In no particular order, the following are the best SaaS websites you can learn from:

1. Worksome

One thing to like about Worksome is its clear messaging and the dark color scheme that makes the headline pop in the hero section. The headline isn’t just straightforward. It also covers nearly the entire width of the viewport to clarify the platform’s purpose: simplifying external workforce management like freelancers.

The headline also identifies some of the problems it solves for businesses like cutting costs and admin/compliance risks. The subheadline does a nice job highlighting some of the features and benefits of managing everything on a single platform.

The call to action stands out with its blue color.

Easy navigation

Worksome’s navigation is a standard for SaaS websites. It includes everything a potential customer needs to know — products, resources, company information, pricing, login, and contact information.

Most importantly, it answers some questions users might like about why they should work with Worksome.

The platform uses enough client logos, testimonials, and other trust elements to build trust. They also do enough of this on the contact page to clear doubts.

They highlight the core benefits using clear, business-focused language paired with user-friendly visuals.

The footer is awesome. Have a look at it for yourself:

Every detail is clear including the legal stuff, social media handles, resources, etc.

2. BrandBay

BrandBay is a brand asset management solution. It’s designed to help businesses, agencies, and designers manage and organize brand assets efficiently. This platform allows users to store, collaborate on, and securely share various assets such as logos, videos, files, fonts, and more, all from a centralized, customizable workspace.

Going through their homepage, that’s exactly what you see.

Its headline “Where your brand assets live” clearly communicates what they do. You can easily know it's scalable (why they’re the best) when they say “No matter how many brands you manage.” They also have the platform’s picture on the side to show you the feel of its SaaS UI/UX design.

They also have a video to cover information pictures and words cannot. They use a clear call-to-action for it.

Demo

This is another important element SaaS websites can emulate.

They’ve made it so easy to try their product on their navbar so visitors who want to try your product can do so right away without having to sign up for a trial. Visitors want the ability to immediately try out a product without having to go through the technical work.

What makes it so unique?

What makes BrandBay so unique is its focus on showing visitors the platform’s features, the experience other users have had, use cases (for agencies, developers, and companies), and a demo to try their platform.

You can see how they do this throughout:

The headline contains all the links to these important pages

The features section provides more information on the brand asset management platform (including the features)
There’s a load of testimonials to prove the experience is true.

You can see if the solution is a good fit for you by looking at the use cases.
There’s a demo of the tool to test it out.

In short, BrandBay’s simple web design is a strong source of SaaS website design inspiration for owners an example of what a SaaS website focused on marketing should look like.

3. Proof

This perhaps should be the simplest, straightforward SaaS website inspiration for owners who are heavily focused on generating high conversion rates.

Look at their hero section. From the moment you land on their homepage, it’s crystal clear Proof delivers on their promise. Their headline says they help “Boost your website conversions by 15% in under 15 minutes.” Then, on the right side, they have a picture of a happy customer who confirms Proof increased their conversions by 3X.

What a perfect way to instantly validate the product's value with social proof!

The entire web design supports this simplicity and clarity.

They only ask for an email to try their product for free.
Below the CTA is a statistic showing that thousands of people have started a free trial in the last 30 days.
Scrolling down, you’ll see their client logos and the number of online businesses using Proof.
There is a video explaining what Proof is in two minutes, additional testimonials, and some of their success stories to read.

Remember, this page can also be a landing page inspiration for you as well. Businesses like 37Signals increased their Highrise signups by 102.5% by adding a picture of a smiling person. Go through this guide on landing page optimization best practices. You’ll find some landing page examples too.

In addition, the pricing page is super simple – you love to see it!

4. PD leads

PD Leads is a German-based platform that specializes in helping businesses acquire new customers with targeted leads. In essence, they provide companies with the necessary leads to grow.

What sets PD Leads apart as one of the best SaaS websites is its straightforward web design and clear messaging. Upon landing on the homepage, visitors are met with a prominent headline that communicates PD Leads' value proposition: providing the right leads for your company.

If there’s anything admirable about PD Leads then it’s their contact information.

Easy to find contact information

Clicking the “contact” link on the navbar simply opens a panel where visitors can find their phone number, email, opening hours, address, and a map. Most of the time, these elements reassure customers you’re a real business with a real address.

The navigation

Its navbar is simple including information about their company, FAQs, the services they offer, and how to reach them.

Minimalistic design

PD Leads doesn't have pages. Instead, they've managed to fit everything in one page: what they do, why they're the best, their services, pricing plans, etc. Their pricing is nice to look at. Potential customers know exactly the services they’ll receive at a glance.

The footer is also straightforward.

5. Evaboot

Evaboot allows you to scrape leads from LinkedIn Sales Navigator. The homepage does a nice job explaining how they do this: exporting lists and searches from the Sales Navigator, cleaning data, filtering leads, and verifying emails.

The navigation

The navbar is simple but still plays to its target audience nicely. It’s not always about overwhelming your visitors with a lot of information, but rather giving them only what they need.

SaaS products that focus on one main audience should keep their navbars simple. In contrast, more complex SaaS products, like Worksome, have several audiences and need more detailed navbar designs.

They make use of enough of ratings and reviews wisely:

6. Brizy

Brizy is a SaaS product for creating custom websites without needing to code. It’s actually one of the best examples on our list as it fulfills all the requirements mentioned in the section above.

What makes Brizy's website great is its attention to simplicity and identifying who its ideal customer is. Chances are, if you’re reading this, Brizy will be a great no-code platform to build your SaaS website with.

7. tranch

tranch is a SaaS product that simplifies expense financing for growing businesses.

This fintech SaaS website is a great example of how you can use a playful design to address an otherwise serious topic — money. The use of whitespace, combined with bursts of brightly colored call-to-action and client logos, makes the typography and graphics stand out on the homepage.

Their website navbar is quite simple but gives you enough information to learn about its features and use cases.

There is no blog, however, like most of the examples in this post. There also is no pricing page, which can be a concern for some visitors. However, it does look like the main CTA is to explore their product and integrations. It's like they're interested in giving customers more information about the product first.

One aspect of this website, however, that is done very well is the FAQ page

FAQ page

Many SaaS websites skip having an FAQ page. However, Tranch put effort into answering potential customers’ questions. Their FAQ page covers many topics and organizes questions into clickable categories. It is something SaaS companies can learn from.

8. Mailchimp

Mailchimp is one of the most popular email marketing platforms out there. It’s used by millions of businesses to power their email marketing. It’s fair to add it to this list to see how some of the best B2B SaaS websites excel in creating intuitive and engaging user experiences.

Their SaaS website is nothing short of amazing! They use beautiful typography, great colors, and ample white space to make it easy to read the website copy.

After all, it’s a tool made by marketers so it’s no surprise that their website is well equipped with all the necessary information needed to make a purchasing decision.

9. Ramp

Next up is Ramp, a corporate credit card company with a sleek SaaS website.

The web design is colorful, clean, and focused, making it easy for visitors to understand the product at a glance. The homepage highlights their mission: helping businesses save money and time better.

They redesigned their navigation to make it quick to access product details, pricing, and customer success stories. They also use a lot of visuals and cards to get information across in straightforward language.

10. Slack

Last but not least, we have Slack.

Slack is a workplace communication platform used by millions of people and businesses to communicate with their team members. It offers features like real-time messaging, file sharing, and integration with other productivity apps that make it suitable for businesses of all sizes.

Looking at their website, you can tell the team behind it has access to a lot of data to ensure every section of the page is optimized for conversions.

It integrates the different elements we talked about in this list. But its focus on offering a “free trial as long as you’d like” reduces friction. It allows users to explore the platform at their own pace and build trust before committing.

Conclusion

That’s it!

In this post, we’ve highlighted the ten best SaaS website design inspirations that you can learn from and get new ideas for your own.

The question is: which is the best platform for building your SaaS website?

Brizy is the best choice for building your SaaS website. It makes it easy to create web designs and landing pages that convert well. You can also create content that is optimized for SEO, helping your site rank higher on Google. Examples like BrandBay, PD Leads, and Evaboot show how effective it can be.

So, if you’re on the fence about which platform you should use to build a SaaS website, you can test Brizy for 14 days for free and enjoy the results.