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The 14 Best White Label Products To Sell in 2024

on 12 July 2024, by Bogdan, in Blog, WordPress, Cloud, Guides

by Bogdan

Businesses selling white label products are thriving today. In fact, the white label market is expected to grow by 12.3% yearly up to 2026. New white label products become available to ecommerce businesses almost every day. If you want to join this space as an online retailer, small business owner, or entrepreneur, there is no shortage of white label products to sell.

In this article, we’ll cover 14 different types of white label products you can sell to get your business off the ground or expand it as quickly as possible. These products will enable you to leverage white labeling – a cost-friendly, time-saving, and risk-averse business model.

Here is a highlight of what we’ll cover in this article:

What a white label product is.
Choosing the right white label product.
14 best white label products to sell in 2024.
How to source and market white label products.

Let’s first understand what a white label product is, to begin with.

What is a white label product?

This is a product like any other, manufactured by one company and sold to other businesses who brand it and resell it to end users as their own. Take a SaaS product like a website builder as an example. Company A manufactures a generic website builder (without any of its branding elements) and sells it to companies B, C, and D. These three will then brand it (add labels or a logo) and resell it to their customers under their own brand.

The term white label and private label products are often used interchangeably, but there are subtle differences between the two. Private label products are typically customized further for specific retailers. This makes the rebranded product exclusive to the reseller’s business.

Looking back at our website builder example, with private labeling, the manufacturer can add a proprietary client management platform to the website builder for Company B. They can also modify other features of the website builder to fit Company B’s operations.

At the beginning of this post, we glazed over the advantages of a white labeling business model. Let’s dive a little deeper into the specifics.

The advantages of white labeling

As an entrepreneur, white labeling allows you to enter the market as quickly as possible. You don’t have to worry about coming up with a profitable product idea and creating the product from scratch. The manufacturer takes care of this for you. This is important for the following reasons:

Reduced costs - You don’t have to incur the costs of assembling raw materials and manufacturing the product from scratch. Also, the manufacturer takes maintenance costs off your hands for white label SaaS products.
Better marketing efforts - Having the production side covered frees you up to focus on the business side of things. You can concentrate your efforts on getting leads and converting them to customers.
Leverage expertise without investing in building your own - The manufacturer has sufficient expertise to ensure the product is of high quality. When you buy and resell the white label product, you can benefit from this knowledge and experience without having to build your own.

White labeling is a great tool for your business if you want to expand its offerings and enter new markets without having to develop a new solution. However, to be successful, you’ll need to select the white label product carefully.

Choosing the right white label product

Choosing the right white label product can make or break your business. The right product will likely be profitable as it will meet your customers’ needs sufficiently. This is a strong foundation for building a successful business.

With so many white label products in the market, picking the right one can be overwhelming. Here are some key factors you can consider to make your choice easier.

The quality of the product - You want to ensure that the product you associate your brand with is of a high quality. So, prioritize supplies that use quality materials and have a proven track record of manufacturing high-quality products.
Market demand - Are customers lining up to purchase the product? Look for a product that is in high demand so that you can sell as much of it as possible.
Target audience - How well does the product meet the needs of your customers? Understand your target market’s needs and evaluate if the product meets them.
Your budget - Needless to say, the product should fall within your budget. This allows you to make high returns on your investment and maintain your business sustainably.

On top of this, you should also consider scalability and how reliable the supplier is. If your customer base grows, you want to be sure that the supplier can provide more products.

Having said that, are you ready to uncover white label business opportunities? Here are 14 white label products you can sell.

14 Best White Label Products to Sell in 2024

If you want to venture into selling white label products, here are some of the most profitable ones to consider.

1: White label digital marketing tools

Making a name for yourself isn’t easy in the incredibly competitive digital marketing space. Fortunately, a white label marketing tool can give you a significant edge over your competitors. Depending on your marketing niche, here are some of the best white label digital marketing tools to consider:

White label marketing reporting - DashThis
Marketing automation - Active Campaign
Link building - Page One Power
SEO - SE Ranking

These tools will allow you to customize them to seem like your proprietary solution. This includes adding your custom domain, custom theme, and email address.

2: White label website builders

White label website builders are some of the best white label digital products to sell. As a web agency or freelancer that builds websites for clients, using third-party platforms like Shopify won’t cut it if you want to build a strong brand. The same applies if you offer related services such as web hosting and domain registration.

You know first-hand how difficult it is to build a marketable website builder from scratch. It takes several months to years of work, but you can cut this down to days with white label website builders like Wix, Duda, Squarespace, and Brizy.

Add a website builder to your offerings with the Brizy White Label Website Builder

Brizy’s White Label Website Builder is the best solution for agencies and freelancers looking to add a powerful website builder to their offerings. You can do everything to make the builder yours including adding your logo, custom domain, and email.

Here’s what you’ll get with the website builder:

Tons of design elements to help you build unique websites.
Templates for different website niches – you don’t have to start from scratch.
A client management screen.
A language switcher.

With the first-ever White Label AI Website Builder, Brizy ensures you’ll have a considerable advantage over your competitors. This allows your customers to create usable websites with simple natural language prompts – all under 30 seconds. This makes it one of the best white label SaaS products in the market.

3: Live chat software

AI-powered live chat software have taken customer service by storm and they are becoming indispensable to digital agencies. A white label live chat software can be an extension of the services you offer as a web agency as a separate service or a value-added service.

Let’s say you build websites for clients. You can charge extra for those who want live chat software added to theirs. A white label option will give you the freedom to customize the solution to look like your own.

Tons of live chat software providers have white label options. These include WotNot, Sendbird, Userlike, etc.

4: White label CBD products

Moving away from white label digital products to sell, CBD products are an area you should look into due to their high market demand. A Forbes survey revealed that about 60% of adults in the US have tried them.

CBD products are consumables made from Cannabidiol touted for their effectiveness in treating conditions like anxiety, insomnia, and chronic pain. CBD products range from CBD oil, gummies, capsules, and tinctures to water.

Source: CanniLabs

As a product of its demand, there are several white label CBD product suppliers such as Discover CBD, CanniLabs, Swopa, etc. You can contact your nearest supplier, get your white label products wholesale, and kickstart a CBD product line for your business.

5: Beauty and skincare products

Cosmetics are never going out of style and their demand keeps rising. Studies show that the cosmetics market worldwide is projected to grow by nearly 5% from 2024 to 2028. This makes them a worthwhile white label business opportunity.

With white label skin care products you can sell, the list is endless. It includes cleansers, exfoliants, toners, moisturizers, sunscreen, mists, and so on. You can choose to sell them individually or bundle them together in regimens.

Some suppliers you can reach out to for these types of products include HSA Cosmetics, Stanford Natural Products, and Alibaba.

6: Essential oils

Like skincare, wellness trends aren’t slowing down anytime soon. You can leverage this and sell white label essential oils. This is a great way to enter the market of customers who subscribe to alternative medicine. Some of the essential oils you can sell include Lavender, Peppermint, Lemon, and Eucalyptus.

You’ll find numerous essential oil suppliers online, including AW Aromatics, Bulk Apothecary, Lemon Canary, Amphora Aromatics, etc. Prioritize supplies who manufacture organic essential oils – they have a great demand. You can choose to get them from a white label product wholesale and then repackage them in smaller quantities. Or have the supplier take all of this work off your hands.

7: Health supplements

The future looks bright for the health supplement industry, making it a viable white label product to sell. This boils down to recurring revenue – many people take dietary supplements regularly which typically leads to recurring revenue from repeat purchases.

You can get your white label supplies from reliable vendors like Vitamin Manufacture or Supplement Factory. If you nail the business side of things, you can rarely go wrong with selling white label health supplements.

NOTE: Ensure to get your supplements from an FDA-approved (or another regulatory body within your jurisdiction) white label seller.

8: Fitness equipment

Fitness is a lifestyle for most people, but recently, fitness wear has become something of a fashion trend. Gym clothes are no longer for gyms only increasing the demand for leggings, hoodies, running shoes, water bottles, etc.

Most of these are available through multiple white label manufacturers and print-on-demand companies on Alibaba. You can start an online boutique, rebranding these white label items and others like yoga mats, resistance bands, waist trainers, etc.

9: Electronics accessories

Selling electronics accessories such as phone cases, external hard drives, flash drives, chargers, etc., is one of the easiest ways to enter the market. White label phone accessories in particular are quite cheap and easy to customize. You can simply print your logo on them and that’s it. In other words, they’re easy to rebrand.

The best place to get white label electronic accessories is on Alibaba. You can buy them in bulk at wholesale prices.

10: Apparel and accessories

If you want to venture into the clothing industry, white label apparel is available to brand and sell as your own. White label clothing providers offer print-on-demand services for shirts, sweatshirts, hoodies, sweatpants, and other types of clothing.

However, accessories like jewelry and watches are not as easy to brand as your own. But, their market demand is quite high. Some vendors, for instance, Printify will do the production and printing for free and allow you to pay after you make a sale.

Source: Printify

There are so many options to go with here. You can pick an accessory line that you feel has a great market demand and stick with it.

11: Home decor items

Everyone loves a beautifully furnished home. This makes home decor and furnishing a thriving business (with a compound annual growth rate of 6.8% reaching 2028). So if you have a flair for designing, selling home decor items is a great business venture for you.

Remember that home decor is an umbrella term for paints, fabrics, furnishings, accessories such as clocks, vases, etc. So you’ll have to understand the customers you want to target and sell the items that best suit their requirements. As a rule of thumb, you can look at what’s trending, source it from a white label home decor provider, brand it, and sell it to your customers.

12: Food and beverage products

Food and beverages never go out of demand because they’re essential needs. With white label food and beverage products, you can launch your own brand of food and drinks without the hassle of preparing the food yourself. This could be coffee, hydration drinks (like Gatorade), fast food (fries, burgers, etc), snacks, or cuisines.

Source: AG Foods

As the brand owner, your sole focus will be to develop your brand identity. This includes the name, logo, and packaging design that will differentiate you from your competitors. Then, you’ll add your branding elements to the food’s packaging material and resell it as your own. Seeing as food is highly perishable it would be best to source it from nearby vendors.

13: White label pet products

If you run a pet service business, you can add branded products to your offerings and strengthen your brand. People get new pets every other day, which comes with increased demand for pet products.

You can establish yourself in this industry by white labeling pet products such as dog beds, cat toys, cat and dog food, or aquarium accessories.

14: White label eco-friendly products

Consumers are aware of the impact of what they consume on the environment now more than ever. To confirm this, one study found that 44% of global consumers prefer to buy from brands committed to sustainability.

You can appeal to environmentally conscious customers by selling eco-friendly products such as:

Reusable water bottles and grocery bags.
Natural cleaning products (with plant-based ingredients).
Compostable kitchenware.
Solar-powered chargers.

The list is endless because you can find an eco-friendly replacement for almost every product in the market. You can source these online, but you have to search per product category, for example, ‘white-label cleaning products’.

How to Source White Label Products

Throughout this article, we’ve covered the different places you can get white label products to sell from. This includes B2B marketplaces like Alibaba and Tradekey. You can also get them from local trade shows or search online for specific vendors of what you want to sell.

You should assess the quality of the product before going to market. If possible ask for a sample you can evaluate, if not, look at what others say about the product from reviews and ratings. For controlled products like foodstuffs and CBD products check to see if they are approved by the respective regulatory body (for instance, the FDA).

How to Market White Label Products

Your marketing strategies will vary depending on the type of white label product you want to sell and who you want to sell it to. If you deal in digital products and you want to sell to the younger demographic, having a strong online presence is a must. You can achieve it through:

Engaging customers on social media.
Running paid ads to drive traffic to your website.
Optimizing your website for SEO.

To sell locally, start by optimizing your website for local search (local SEO). You can also engage in local events and become the go-to brand in your local community. This a simple, takeaway-focused overview of what you’ll need to do to market your white label products.

Start Your White Label Business Journey Today

White labeling provides you with an opportunity to launch your business or extend its offerings without going through the hassle of manufacturing products. It is a win-win for you and the white label seller where you partner up to meet your customers' needs and get returns on your investment.

In this article, we’ve covered some of the best white label business ideas to get you started. You can pick one that aligns with your brand, dive into more research to iron out the logistics and go to market once you sort everything out.

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Frequently Asked Questions

Selling white-label products has several benefits including the ability to enter the market quickly, reduced production costs, better marketing efforts, and leveraging expertise without investing in your own.

B2B marketplaces such as Alibaba and Tradekey are great places to find reliable suppliers of white label products. You can also source these products from other sellers online but be sure to check reviews and ratings, the types of materials they use, and whether they comply with the respective regulators.

It can be very profitable. But this depends on other factors like the demand for the product, effective marketing and pricing strategies, and favorable competition.

These are pre-built online tools (usually software apps) that you can purchase online and resell under your own brand name. The Brizy White Label Website Builder, one of the best white label SaaS products, is one such example.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io