The 5 Best Landing Page Builders in 2023

on 21 Sep 2023, by Bogdan, in Blog, WordPress, Cloud, Guides

by Bogdan

Choosing the best landing page builder for your business can significantly impact your online marketing success. You will be able to build landing pages that can easily convince and guide your target customers to take the desired action. Our goal here is to help make the right decision that will profit your business.

In this article, we’ve handpicked some of the best landing page builders that can get the job done as soon as possible. We’ll cover the following:

The benefits of using a landing page for your business
What to look for in an effective landing page
5 best landing page builders

Let’s get started with the benefits of using a landing page for your business

The benefits of using a landing page for your business

As a business owner, using a landing page has several benefits including the following:

Promote your products and/or services

A landing page is a great place to promote the products and/or services you sell. You can create a landing page to:

Announce a new product/service you’re offering
Highlight special offers, encourage sign-ups or registrations, promote a specific product, buy a product, offer access to additional content, collect qualified leads,
and much more.

Creating a landing page that highlights what you’re offering will attract your customers to your offering and cause them to take a specific action you intend them to.

Build your brand credibility

Usually, a well-planned landing page should show your customers that you have their best interests in mind. This can help you boost your brand awareness.

For instance, you can insert testimonials about your product or service, which are an element of social proof. Social proof has been shown to increase conversions. You can promote things like a new webinar you're hosting or a downloadable resource you're offering.

The features will give potential customers a quick peek into your website and who you are. Even if they leave the page fast, they'll still remember your logo and how your brand looks. If they come across it again later, you have a better chance of getting their attention and leading them into your sales funnel.

Increased sales and conversions

Landing pages are for selling and buying. It’s been shown that visitors on a landing page are more likely to convert and spend twice as much as those in a typical ecommerce store.

In addition, according to HubSpot, the more landing pages you have, the higher your conversion rate will be. Businesses get 55% more leads when they increase their number of landing pages from 10 to 15.

There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website.

Gain direct contact with your site visitors

Also, landing pages can help you gain direct contact with site visitors by incorporating contact forms. These forms encourage your visitors to share their contact info in exchange for valuable content or offers.

Once you have their contact details, you can initiate direct communication through email marketing or other channels, allowing you to nurture leads and convert them into customers.

The benefits of a landing page are endless and we can’t exhaust them all. But to reach a specific goal, you should keep an eye on what makes a landing page effective.

What constitutes an effective landing page

A good landing page should be straightforward, convincing, and direct to the point. Every element should effortlessly guide interested customers to take a desired action and convert.

In this section, we’ll briefly discuss some of the critical components that constitute a good landing page. They include:

Clear and compelling headline

The headline is one of the first things your users will see when they land on your page. Therefore, it should be clear and convincing enough to capture their attention and draw them in immediately.

The headline should clearly broadcast what you’re offering and why it’s valuable. It should be concise, and unique, and convey your message in as few words as possible. It can then be followed with a subheading to provide more detail and highlight what makes your offering unique.

Remember, you’ve got only 8 seconds to convince your visitors that your offer is worth pursuing. So make this section as engaging as possible and tailor it to your visitor's needs or interests.

Simple, minimalistic design

Since a landing page is only a one-page site, its design should be clean, straightforward, and user-friendly. Remove the navigation menus (this is optional), sidebars, popups, or any other elements that could distract visitors from the primary goal of the page. The focus should be solely on the call to action (CTA). This is because it is easy to grab your visitors' attention and focus when the page is distraction-free.

Strong visual elements

Strong visual elements like images on a landing page enable you to show your product or to present an idea that is relevant to what you’re offering/promoting.

The images and media you use should also complement your headline and subheading to bring more in-depth information to your offer. If not, it will be distracting and confuse your target audience.

Always ensure that your images are eye-catching, high-quality, load quickly, and are responsive to different devices and screen sizes.

Persuasive copy

A persuasive copy should highlight the benefits of your products and services. You can use bullet points, subheadings, and short paragraphs to make the text scannable and easy to digest. If done correctly, you can easily get your message across and convince prospects to convert.

A prominently displayed call to action (CTA)

An effective landing page must prominently feature a clear Call to Action (CTA) button or link.

For instance, you can use strong action words such as Sign Up Now, Shop Now, Get Started, or Buy Now that effortlessly guide your customers on what step they should take.

In addition, you can use contrasting colors to make the CTA stand. Placing it prominently on the page will enhance its visibility and impact.

Mobile-friendly

Today, it’s essential that your landing pages can be easily navigated on mobile devices because over 55% of all web traffic comes from mobile phones. Therefore, the landing page you build should provide a seamless experience across various devices from desktop computers to mobile, tablets, and other handheld devices.

Social proof and trust indicators

Displaying trust-building signals such as customer reviews, product-specific testimonials from people relevant to your target audience, trust badges, awards, or other certifications can help you establish your brand's credibility and your customer trust.

5 best landing page builders in 2023

In this section, we’ll focus on some of the best landing page builders you can use to create good landing pages in no time.

Brizy Builder

Brizy tops our list of the best landing page builder selections. The Brizy – Landing Page Builder combines user-friendliness, simplicity, and performance to help you create different types of high-converting, professional landing pages that drive your business forward.

Brizy should be the top choice for marketers and businesses that want to launch or promote new products, collect qualified leads, grow a mailing/subscription list, announce special offers, or run various online marketing campaigns. The list is endless.

The best part is that Brizy provides you with all the features you require to achieve all of your goals and be successful. Some of the key features include:

User-friendly drag & drop builder – No prior coding knowledge or skill is required. Only your imagination matters.
Over 500 landing page templates and layout designs – that will help you build simple, minimalistic landing pages for your business. Also, it’s very possible to start building a landing page from scratch.
Full control over customization options – Brizy gives you full control over the design.
It enables you to fine-tune every aspect of your landing pages such as fonts, colors, spacing, layouts, and more to create a design that matches your brand identity.
Responsive design – so that you can build mobile-friendly landing pages.
Integration with popular email marketing tools and Customer Relationship Management (CRM) systems. These include HubSpot, MailChimp, Zapier, SendinBlue, ConvertKit, Campaign Monitor, etc.

Simple, minimalistic design

These tools will help you streamline your email marketing efforts. For instance, they can help you segment your email lists based on various criteria, such as demographics, purchase history, behavior, and more. This will allow you to send targeted and personalized email campaigns.

Contact forms – so that you can collect emails from customers who are interested in your products or services and communicate with them.
Leads received page – this is where you can view the personal details like names, email addresses, and other information a lead has shared with you and follow them up.

Client and project management dashboard – this is beneficial for agencies that create landing pages for various clients. You can manage all of your clients and projects in one place.
White label solution – that means that agencies can design, modify, and extend all landing pages to fit their clients' brand requirements.
A/B testing capabilities – this enables you to experiment with different headlines, images, call-to-action buttons, and content variations until you find one that resonates with your target audience.

Aside from all these, Brizy is aware that your customers' privacy protection matters. Therefore, Brizy also enables you to build landing pages that are fully GDPR-compliant to protect the user information you’ll collect via contact forms.

LeadPages

Leadpages, on the other hand, is the best landing page builder for small businesses and startups that want to sell their products and accept online payments.

It’s cost-effective and equipped with conversion-optimized templates and real-time lead-generation tips that can significantly boost your results. If you utilize these templates effectively, you can triple your conversion rates above the industry average.

A no-code drag-and-drop builder – with over 250 conversion-optimized templates to help you build your landing pages easily. These templates are also mobile-friendly.
Lead capture forms and opt-in tools – they are easy to install and can help you grow your email list and generate more leads.
ROI tracking – Upsell new leads with a tripwire funnel and built-in purchase forms, then track your ROI right from your dashboard.
A/B testing – to test different headlines, copy, and images and optimize your pages for maximum leads and sales.
Pop-ups and alert bars – which can be strategically placed on websites to capture leads or announce important information, such as promotions or events.
Online support and personalized coaching – for when you need assistance.

Unbounce

Landing pages created using Unbounce can help you turn your visitors into leads, sales, and signups.

This tool uses AI-powered templates to help businesses and marketers create, publish, and test landing pages quickly and effectively. Its primary focus is on bolstering your online marketing campaigns and improving conversion rates.

With Unbounce, you can:

Create landing pages and marketing campaigns that get your small business noticed. The best part? You can do it all yourself without copywriters, designers, or developers.
Expand your email list, fill your sales pipeline, and get new customers using form-based landing pages.
Grow your online store with landing pages built to sell your products and services
Get more customers from every channel including social media, search ads, email marketing, etc.

Convertkit

ConvertKit is your go-to landing page builder if you want landing pages to launch an email newsletter. There are multiple well-designed, beautiful, and free landing page templates to get you started.

ConvertKit is mostly designed for content creators, bloggers, online entrepreneurs, and small to medium-sized businesses who want to monetize what they do. It can also work just as well for anyone looking to build an email list and gather prospects.

Note: ConvertKit is also an email marketing and automation platform.

With ConvertKit, you will be able to do the following:

Keep building beautiful landing pages using fully customizable templates. These templates are designed to grab your customers' attention and grow email lists.
Install landing page opt-in forms to help you gather information to connect with your audience and increase your sales.
You'll be able to collect custom data, automate lead magnet delivery, customize success messages, and with other tools like Brizy, Zapier, HubSpot, etc.
ConvertKit landing page builder is also GDPR compliant to protect your user information.

Swipe Pages

If you're looking for a mobile-first landing page builder, Swipe Pages is the top choice to get the job done. It enables you to boost your mobile conversions with lightning-fast and app-like landing pages.

Swipe Pages is also equipped with high-converting templates for every use case you can think of.

Here are some of its key features:

Simple drag-and-drop builder – so that you can build fully responsive landing pages without writing a line of code.
50+ landing page templates to get you started.
Integration with popular marketing tools such as MailChimp, HubSpot, Zapier, etc. These tools will help you capture leads.
A/B testing – so that you can experiment with different copy, designs, and messaging and optimize your pages for better conversions.
Analytics and insights – so that you can track form submissions, link clicks, and other conversions in real time. This will help you optimize your landing pages for better results.

Conclusion

In this article, we’ve discussed 5 best landing page builders that can help you build different types of landing pages in no time. These tools can help you create effective landing pages that can drive traffic, boost your sales and conversions, contact your customers, and build your brand.

However, the choice of which landing page builder to go for depends on what you want to achieve with your landing page.

Brizy is a multipurpose tool that enables small, medium-sized, and large businesses to create high-converting landing pages for various online marketing campaigns. It’s user-friendly and incorporates all the features you need to build an effective landing page for all of your marketing campaigns.
Leadpages is best suited for small businesses and startups that want to sell their products or services.
Unbounce is best suited for small businesses on a budget.
ConvertKit, also an email marketing and automation platform, is best suited for driving email newsletter signups.
Lastly, Swipe Pages is your go-to solution if you need mobile-first landing pages.

Get started today with Brizy and create highly convincing, professional landing pages that will easily grab the attention of your target audience.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io