50 AI Marketing Tools to Scale Your Business

on 30 May 2024, by Veronica, in Blog, Cloud, Guides

by Veronica

If you’re looking to leverage AI marketing tools to simplify and streamline your marketing efforts, this guide is for you. Despite being in its early stages, AI has shown great potential to revolutionize marketing. It empowers marketers with intelligent tools to explore new markets, attract the right customers, build brand loyalty, and drive sales and revenue.

More marketers are incorporating AI marketing tools into their workflows. This is because it allows them to:

Improve their efficiency by automating repetitive tasks.
Instantly gain deeper customer insights.
Personalize their marketing campaigns to resonate better with customers.
And improve content creation, just to mention a few.

Because of this, it’s no surprise that you want to use AI marketing tools to improve your marketing efforts. This article is here to help. We’ll walk you through a categorized list of 50 AI marketing tools, from marketing automation to advertising.

Right off the bat, here are 50 AI marketing tools to scale your business, starting with marketing automation tools.

Best Marketing Automation AI Tools

#1: Zapier

Kicking off our list is Zapier; a great tool that leverages AI to automate your marketing workflow across your marketing apps. Its AI can automatically summarize virtual meetings and get you up to speed. Also, it has a conversational AI feature (in Beta) that allows you to create anything, for instance, sending automated email alerts to team members when specific events occur.

Pricing: It has a free plan available. Pro plans start at $20/month.

#2: Outreach

If you want to scale your business with AI, then Outreach is the AI marketing software for you. Outreach enables sales leaders to create sales pipelines and have an overview of their entire sales processes, including sales engagement, deal management. sales forecasting, etc.

Pricing: Premium platform with custom pricing for enterprises.

#3: Optimove

Optimove has a CRM marketing platform that provides true multi-channel AI-based marketing orchestration.

It enables you to collect and unify customer data from different platforms in one place. Then utilize AI to analyze this data and come up with actionable insights to improve your marketing strategy.

Pricing: Premium, with custom pricing.

#4: Ocoya

Ocoya automates creating and posting content across multiple social networks. It has several templates to help you do this and an AI assistant (Travis) to write high-converting copy for you.

It also equips you with relevant and trending hashtags to bring more eyes to your posts.

Pricing: 4 paid plans from $15 — 159/month.

#5: Gong

Gong captures data on how customers interact with your business at scale, empowering your marketing team to make data-driven decisions.

It has over 40 purpose-built AI models that help to analyze this data and effortlessly provide you with insights into it. From this, you can understand coaching opportunities, the voice of customers, etc., in a matter of seconds.

Pricing: Premium only with custom pricing.

#6: Tidio

Tidio takes a huge chunk of the customer service workload out of your staff’s hands. It is a powerful AI chatbot that can handle roughly 70% of customer inquiries without customer intervention. This allows you to convert the leads you acquire in your marketing campaigns into customers.

Pricing: It is a premium (starting at $29) solution with a 7-day free trial period.

Best AI Market Research Tools

#7: Forms.app

forms.app is an online form builder tool that can be used to create surveys, forms, and quizzes. It offers over 5,000 ready-made templates in different languages and various needs.

forms.app provides an AI feature that allows you to generate forms, questions, responses, and insights based on the data you collect. It is useful for creating market research surveys and gathering feedback. Additionally, you can integrate your data with native tools like Google Analytics, Slack, or HubSpot to streamline your workflow.

Pricing: forms.app offers almost all advanced features in its free plan. Also, there are three paid subscription plans that range from $25 to $99.

#8: Crayon

Crayon is a cloud-based IT services solution that offers cost-effective technology to your business. It allows you to deploy scalable AI solutions (for instance, chatbots), which you can use to assess opportunities in your market.

Pricing: Custom pricing.

#9: Poll the People

Poll the People is a ChatGPT-powered chatbot that gives users easy access to real-world marketing data extracted from surveys. It uses ChatGPT to analyze this data and provide you with meaningful insights.

You can ask the chatbot natural questions just like you would normally ask a market research analyst.

Pricing: It has both free and pro plans available. Pro plans start at $50/month.

#10: Pecan

Pecan is a marketing analytics tool like Poll the People, but it focuses on predictive analysis. You can combine it with your enterprise data and use it to make accurate predictions on things like, how many customers will likely churn in the next month. It generates these predictions instantly, also, it integrates with data visualization tools to make it easy for you to visualize these insights.

Pricing: Premium with limited-time free trials.

AI SEO Tools

#11: RankIQ

RankIQ equips you with everything you need to craft high search-engine-optimized blog posts. This includes suggestions on what to put in your title and blog post. In addition, it has a library of high-traffic, low-competition keywords for every niche, making it easy for your posts to appear on Google’s first page.

Pricing: Premium with a one-time purchase for $99.

#12: Surfer SEO

Surfer SEO is one of the best SEO AI tools out there. Just like RankIQ, it helps you create high-ranking SEO-optimized blog posts. It covers the entire blog post creation workflow including content and keyword research, planning, writing and optimization, verification, and publishing.

Pricing: Premium starting at $89/month, with a free trial period.

#13: Frase

Frase helps you to create SEO-friendly content for your blog post. It is a writing assistant, keyword research, and search engine optimization tool all wrapped up in one. One of its standout features is that it allows you to analyze the SEO of your competitor’s content to see where yours stands.

Pricing: Freemium, pro starts at $15/month.

#14: Alli AI

Unlike the previous tools that focus on blog posts, Alli AI focuses on optimizing your entire website for search engines without needing a developer. With Alli AI, you can quickly make tons of code and content changes to improve your SEO. On top of that, it has a single pane of glass for managing all your SEO operations.

Pricing: Premium ($299 – 1199/month), with a free trial period.

#15: Outranking

Outranking helps you to go from an idea to an SEO-friendly blog post draft in minutes. All you have to do is provide your title, sprinkle your keywords in it, and refine the title. Outranking’s AI will do the heavy lifting by conducting research and creating an SEO-friendly draft that will help you outrank similar blog posts.

Pricing: Starts at $29/month.

#16: Diib

Diib allows you to automate your website’s SEO to retain your current ranking and discover opportunities to improve it. It not only shows you your keyword rankings but also helps you get new ones. If your website drops in Google’s rankings, it will show you the page(s) responsible for this. Apart from SEO, it also monitors your website, benchmarks your site against competitors, and gives you daily health reports of your site.

Pricing: Both free and pro plans are available.

#17: GrowthBar

GrowthBar is an AI writing assistant designed to help you create SEO-friendly content for your website. This includes short and long-form blog posts. It helps your team to plan, write, optimize, and collaborate efficiently to create SEO-optimized posts.

Pricing: Premium, with a 7-day free trial period.

#18: Semrush

Semrush is a versatile tool for improving your online visibility and discovering marketing opportunities. Its AI-powered SEO tool automatically analyzes data and informs you of any changes in your website’s visibility.

Pricing: 3 pricing plans starting from $130, each with a free trial.

Best AI Content Creation Tools

#19: Jasper

Jasper is a great tool for marketing managers and enterprise marketing teams to create high-quality content that will result in better marketing outcomes. This AI co-pilot enables you to write better copy for different web pages on your site. You can define the context, tone of voice, and company intelligence, and Jasper will do the rest for you.

It also has a project management dashboard to help marketing teams collaborate efficiently.

Pricing: Premium, with a free trial.

#20: Copy.ai

Copy.ai is a cheaper alternative to Jasper, which leans toward copywriting rather than content marketing. It helps you to generate marketing copy, product descriptions, writing email with AI, and other creative text formats with AI

Pricing: Premium, but with a free plan available.

#21: MarketMuse

MarketMuse is an AI content planning and optimization software that helps you write better content that stacks up well against your competitors. It analyzes your entire website to give you personalized objective insights for your content strategy. Also, it automates content audits, reports on your SERP competitors, reveals keyword gaps, and so on.

Pricing: Premium, with a free trial.

#22: Content at Scale

Content at Scale enables marketers to write publish-ready SEO content instantly. From keyword suggestions and content research to a user-friendly editor, this tool provides you with everything you need to create high-quality content effortlessly.

Pricing: Premium.

#23: Headline Studio

Headline Studio lets you create engaging headlines for any type of content you want to publish. It also allows you to analyze how effective your headlines are together with data-driven suggestions on how to improve them.

Pricing: Starts at $4/month, free plan available.

Best AI Tools for Social Media Marketing

#24: Phrasee

Phrasee is an AI marketing copy tool that allows you to create human-sounding marketing copy for social media platforms like Meta, Instagram, and push notifications. To ensure the copy stays on-brand, you can define the brand’s tone of voice, context, and intended audience.

Pricing: Premium, with flexible enterprise pricing.

#25: Opus Clip

Opus Clip uses generative AI to enable you to create videos well-suited for social media marketing. It allows you to do this by breaking down long videos into shorter ones, adding captions, transitions, brand templates, etc., using its user-friendly editor. You can then post these videos on TikTok, YouTube Shorts, Instagram, and other social media platforms.

Pricing: It has a free plan with fewer features. The pro plans have free trials.

#26: HelloWoofy

You can create custom posts for X (Twitter), Meta, LinkedIn, and other text-based social media platforms. It has options for including trending marketing hashtags, relevant images, and even emojis. Its AI will appropriately suggest all of these components for you as soon as you define the type of post you want to create.

Pricing: Premium, with cost-friendly purchasing plans.

#27: Later

Later makes social media management a breeze. You can keep your content fresh and organized without lifting a finger with its scheduling feature. It also provides you with a custom ‘link in bio’ page to help drive traffic to your website.

Pricing: Premium with a free trial.

#28: Influencity

Influencity is an influencer marketing hub that allows you to onboard the right influencers to your marketing campaigns and manage their entire life cycle. Its AI-powered platform helps you to identify the right influencers from different niches including health and beauty, gaming, tech., etc. It interprets data from hashtags, pictures, and videos to give you accurate information on which influencers can have the greatest impact on your marketing campaigns.

Pricing: Multiple premium plans, each with a 7-day free trial.

#29: Klear

Like Influencity, Klear can also help you run influencer marketing programs efficiently. It uses its AI systems to identify relevant influencers for your brand from all social media platforms. This includes Instagram, X, YouTube, Bloggers, Meta, etc. Once you find them Klear provides you with an intuitive dashboard to manage them.

Pricing: Premium, with custom pricing.

#30: Oktopost

You can leverage Oktopost to create social media campaigns that drive engagement and, ultimately, more traffic to your website. Its AI enables your marketing team to get new ideas to create unique posts that will resonate with your target audience. Like other social media AI tools. you can use it to plan, create, and schedule your posts.

Pricing: Custom pricing with no free trial.

#31: HeyOrca

HeyOrca focuses on making life easier for marketers. It is a simple tool that allows them to plan, schedule, and collaborate on social media posts. It has an AI Reply feature that suggests context-aware responses to customer comments on your social media posts.

Pricing: Premium, but a free trial is available.

#32: Hootsuite

Hootsuite is a social media management tool that simplifies managing multiple company social media accounts. To help improve your reach and growth across these platforms, Hootsuite provides you with data on what your customers on social media expect from your brand. All powered by AI.

Pricing: Pricing starts at $99/month with a 30-day free trial.

#33: Sprout Social

Sprout Social is a social media management tool that puts AI to great use. Sprout Social’s AI helps you manage a high volume of incoming messages, classifies incoming messages, and automates customer conversations to resolve issues faster.

Pricing: Pricing starts at $199/month, with a free trial for each plan.

AI Advertising Tools

#34: WordStream

WordStream enables you to assess and understand how your Google Ads are performing. It provides you with a detailed report with scores in 9 key areas together with tips on how to improve your Google Ads for better performance.

Pricing: Free, with premium plans.

#35: AdRoll

If you want to have full control over your display, social media, and email advertisements, then AdRoll is the tool for you. It has an automation builder that lets you create consistent, personalized, and automated campaigns across these platforms from one place.

Pricing: Premium.

#36: Smartly

With Smartly, you can simultaneously execute multiple ad campaigns across different channels, including social media and Google. In addition, it has AI-based reporting tools that gather information on how your ad campaigns are performing. On top of that, it has integrations for visualizing this data.

Pricing: It is a premium, subscription-based service.

#37: Albert

Albert is a cloud-based AI marketing platform that plugs into your existing marketing stack and operates it. It acts as an expert colleague, helping you throughout your marketing workflow. It gets involved in ad planning, building, optimization, and evaluation.

Pricing: Premium with custom pricing.

Best AI Email Marketing Tools

#38: Automizy

With Automizy, you can automate and optimize your email marketing campaigns. It has several features to help you do this including A/B testing, performance tracking, etc.

Pricing: Premium, starting at $9/month.

#39: MailChimp

MailChimp is a marketing automation tool that focuses on optimizing emails that convert. It uses AI to personalize your marketing emails and segment them so that customers receive personal and relevant emails only.

Pricing: It has a free plan with premium plans starting at $6.50/month.

#40: Brevo (Sendinblue)

Brevo offers email marketing automation services, just like MailChimp. It lets you manage customer relationships via emails personalized with AI. It does the same via SMS and chat.

Pricing: It has both free and premium plans (starting at $25/month).

#41: Seventh Sense

Seventh Sense is an email delivery optimization tool for HubSpot and Marketo. It uses AI to make your emails stand out and increase the chances that recipients will open them.

Pricing: Starts at $80.

#42: Reply.io

Reply.io is a sales engagement platform designed to improve how you reach out to customers via email. To improve your email’s deliverability, it conducts email health checks, uses MailToaster domains, manages spam complaints, etc.

Pricing: It has a free plan. The pro plans pricing starts at $49/month.

Best Video Marketing Tools

#43: Synthesia

Synthesia allows you to create high-quality video ads to promote your business using AI. It provides you with human-like AI avatars and voiceovers you can use to create lively videos, without hiring actors and voiceover artists.

Pricing: Starts at $22/month, enterprise customers have custom pricing.

#44: Movavi

With its intuitive video editing software, Movavi can make video marketing a strong suit for your business. To help you do this, Movavi has features like motion capture, captions, background removal, etc.

Pricing: Starts at $20/month.

#45: DeepWord

DeepWord works similarly to Synthesia in allowing you to create impactful marketing videos without any equipment or actors. All you have to do is select a video template and voiceover sample, and DeepWord will do the rest for you.

Pricing: Starts at $1.80, priced per video minute.

#46: Lumen5

Lumen5 uses AI to transform your text inputs into marketing videos. You can then edit the videos using its simple drag-and-drop editor, template designs, etc.

Pricing: 3 purchasing plans starting at $19.

#47: FlexClip

FlexClip is a text-to-video tool that speeds up video creation for your business. After creating your video, you can enrich it with dynamic elements, text animations, transitions, and overlays.

Pricing: Starts at $10/month, but a free plan is available.

#48: Fliki

With Fliki, your blog posts, PowerPoint presentations, and newsletters can be converted into videos. It is more than just a text-to-video tool, you can enrich your videos after creation with voiceovers, dynamic elements, etc.

Pricing: Starts at $14/month, free tier available.

Best AI Image Creation Tools

#49: Midjourney

Midjourney enables you to create marketing images right from your imagination. You can do this with simple text prompts and without any specialized hardware or software.

Pricing: Priced monthly starting from $10/month.

#50: Stable Diffusion

Stable Diffusion is a text-to-image AI model that can generate realistic images from text prompts. It contains a GPU to speed up the generation process. You can use this tool to create mascots or themes for your campaigns.

Pricing: Both plans are available, with pricing starting at $7/month.

Bonus: Website Building with AI

After selecting the tools for your AI marketing stack, you can enrich it with Brizy’s AI Website Builder. It is an AI website builder that simplifies building websites for agencies and SaaS companies. With Brizy, you can create fully usable websites and landing pages for your marketing campaigns in under 30 seconds.

All you have to do is select your niche, enter your business name, and describe your business, the AI builder will do the rest for you.

Key features of Brizy’s AI Website Builder

Here’s how Brizy’s AI Website Builder empowers you to create stunning websites and landing pages effortlessly.

Pre-designed templates - The AI Builder leverages pre-designed templates to build your website in under 30 seconds. If you’re building for clients, think about how much time you would save by prototyping the websites for your clients.

Industry-specific images - The images the AI Builder adds to your website are specific to your industry. As a result, the website is tailored to your niche.
Easy drag-and-drop editing - You are free to edit your website after the AI generates it for you. The best part? You can do it effortlessly with Brizy’s intuitive drag-and-drop editor.

Law Firm Website Built With Brizy’s AI Website Builder.

Fully useable websites - Brizy’s AI website builder creates ready-to-use websites, with all features working as intended.

Brizy’s AI Website Builder is available for testing with a Free Trial of 14 days. Try it out and build stunning sites for yourself and your clients today! Want to learn more about this tool? Our Brizy’s AI Website Builder article will get you up to speed.

Conclusion

There are numerous AI marketing tools available for you to scale your business. You can leverage these tools to improve your site’s SEO, email marketing campaigns, social media posts, and so on. Using these tools appropriately can help you to acquire and retain more customers, improve your profits, and have a healthy bottom line. Be sure to conduct further research to identify the tools that suit you best depending on your specific needs.