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Advantages of Using White Label Website Builders for Agencies

on 28 July 2023, by Bogdan, in Blog, Cloud, Guides

by Bogdan

There’s a multitude of benefits your digital agency stands to miss if it doesn’t onboard a white label website builder into your workflow. In this article, we’ll explore these advantages in-depth, showcasing how a white label website builder can help you revolutionize the way you create websites for your clients.

From saving time and effort to enhancing brand awareness and providing ongoing client support, you'll discover how this powerful tool can streamline your web development process and elevate the services you offer.

By the end, you'll have a clear understanding of the advantages a white label website builder brings to your digital agency, empowering you to deliver exceptional results, manage your workload, and surpass client expectations.

Let’s kick it off with what a white label website builder is.

What is a White label website builder?

Before we can jump straight into describing what a white label website builder is, let’s first divide it into two parts – “white label” and a “website builder” – for better understanding. Instead of starting from scratch, a website builder offers digital web agencies a ready-to-use platform with fully customizable templates and features to build their website.

On the flip side, the term “white label” means that the builder doesn’t showcase its branding. Instead, it allows agencies to replace all branded components in a website builder with their logo, unique branding, URL, account links, and more. You’ll have full control over your brand. This way, agencies can present the website builder as part of their services.

By definition, then, a white label website builder is a platform that allows web design agencies (or, professional web designers) to build and brand websites as their own. It is the perfect solution for agencies who want to sell websites under their brands.

Why you might need a white label website builder for your digital agencies?

For new digital agencies, incorporating a white label website builder into your operations is important for three compelling reasons:

It saves you time and costs, particularly for SMBs – Creating a website from the ground up demands significant financial resources and a dedicated team of developers, as well as time for extensive research and idea implementation. On the contrary, with a white label website builder, you can easily bypass these costs and fast-track your business to offer valuable and practical solutions to your clients.
Ability to focus on your core competencies – Using a white label website builder enables you to concentrate on your unique selling propositions (core competencies) instead of diverting your resources to unfamiliar areas. Whether you’re a freelancer, web development agency, SEO agency, marketing agency, or creative/design agency, you can leave all technical web aspects of website building to a white label company and focus on what is important to you like:

Delivering high-quality websites
Brand creation, SEO optimization, marketing strategies, lead generation, and a lot more (which you can also find on white label solutions like Brizy Cloud).

It improves business efficiency and productivity – A white label website builder also lets you take advantage of the expertise of experienced developers who have already put in a lot of hours, days, and months of development and testing the platform. This means you will give your clients what they deserve and is perfect.

If these three reasons above aren’t enough to compel you to onboard a white label solution, then the following advantages will change your mind quickly. Let’s dive in.

The Benefits of Using a White Label Website Builder for Your Agency

The following are some of the advantages your agency will reap if you choose to integrate a white label website builder into your workflow.

An effective way to build and design websites

Website builder provides you with several blocks, pre-designed templates, layouts, themes, and an intuitive drag & drop interface to streamline the web development process for you. Only your imagination matters. These ready-made and mobile responsive templates, blocks, and all features are 100% fully customizable.

Furthermore, these elements are also optimized for web performance. So you can be sure of websites that load fast.

Tip: Brizy Cloud, a white label website builder, includes several other components that are important to you so that you can finish a client’s website through and through. These include tools for testing, analytics, SEO, marketing (social media, content, or email marketing), lead generation(to collect qualified leads), forms, and more.

An opportunity to improve your agency’s reputation

Your reputation as an agency matters to you more than you think. This is because it directly impacts your ability to win more contracts and retain clients. With a white label site builder, you can build your reputation by focusing on three important factors:

The quality of the services you offer – Your agency will stand out if you can offer modern, up-to-date, high-quality, unique, and user-friendly websites to your clients.

Such a level of quality will reflect positively on your agency's reputation and demonstrates your commitment to delivering exceptional results.

Faster turnaround time – If you can finish a project within shorter time frames, this will improve your agency's reputation as a reliable and professional partner.
Client’s expectations and standards – Most clients will trust you if you can solely focus and deliver on all (100%) of their requirements and meet their standards.

Moreover, white label website builders offer flexibility and customization options allowing you to create websites that are unique to your client's branding, messaging, and specific requirements.

If you can offer personalized solutions which cater to each client's needs, your reputation will also improve. Clients will see you as a reliable and client-centric agency and they will return or recommend you to others.

Implement your brand the right way

Building a brand takes time and hard work. Having said that, a white label site builder simply offers you a helping hand when it comes to branding. Instead of showing their own branding, white label site builder platforms intentionally leave branded elements blank to enable agencies to apply their own branding when they’re building a site.

For instance, a white label site builder like Brizy Cloud lets you rebrand various components including the site’s name/logo, site URL, account links(e.g. for support and about pages), builder notifications, stripe payment processing pages, client project, and subdomains, etc.

Incorporating your agency’s branding elements like the logo, color scheme, and typography into the website builder's interface creates a cohesive and detailed brand message that resonates with your clients.

Note: If branding is applied correctly to the letter, 100% of your clients won’t know that you use a website builder to design their website. White labeling eliminates such questions or doubts. Instead, you’ll hold on to your clients longer.

Improve your client’s experience and their customers as well

As long as everything we’ve discussed above meets your client’s expectations, they will improve the client experience with you also. A client’s positive experiences, if properly nurtured, can translate into a great portfolio that showcases successful projects you’ve done and attract new clients.

Several other features in a white label website builder can help boost your client’s experience to greater heights; particularly if you’re an agency looking for newer and better ways to satisfy your clients.

We’ll briefly touch on the surface of some of these features:

Multilanguage site features – With the client’s permission, you can translate their site into multiple languages to connect them to different cultures of users.
Search engine optimization (SEO) benefits – Your clients will be happy when the website you’ve made for them ranks highly in search engines.
Lead generation benefits – You can highly-converting lead generation websites for your clients to collect qualified leads.
Mobile responsiveness – the sites you create should respond to any screen device it is opened in.
Access to popular marketing automation tools like MailChimp, HubSpot, Zapier, e-goi, and a lot more. These tools can jumpstart email marketing campaigns for your clients.

Streamlined client management for your agency

Competent website builders should offer a centralized project management system that efficiently handles all client projects. This streamlined approach allows agencies to manage multiple projects from one convenient dashboard, simplifying communication and collaboration with clients and team members.

Source: Apptegy

Additionally, the builders should also provide a centralized client management system that enables agencies, like yours, to oversee a growing list of clients' websites and accounts seamlessly.

Real-time collaboration features within these builders foster transparent client-agency relationships, facilitating prompt feedback and updates.

Clients can have controlled access to specific website sections, or ongoing projects, empowering them to manage content changes independently without compromising the site's integrity.

Automated notifications keep clients informed of project milestones and deadlines.
The integration of revision history by some builders aids in managing client revisions effectively, while customer support and documentation assist clients in navigating the platform.
Scalability ensures efficient client management as the agency's client base expands.

Ultimately, all these features in a website builder can enhance client experiences, streamline project workflows, and fortify agency-client relationships.

Become a partner instead of a one-off contractor

When your clients feel like they’ve won, you also win. A job well done will portray you to your clients as a reliable and capable partner, fostering long-term collaborations that extend beyond one-off projects. You’ll be able to establish stronger relationships, create repeat business opportunities, and build a thriving agency. A site builder can become the tool you use to assure of all of this.

Get More Benefits Using Brizy Cloud White Label

With Brizy Cloud, you can get all the benefits above and a lot more taken care of. Regardless of the type of digital agency you run, so long as your goal is to deliver high-quality, fully-fledged websites that rank highly on search engines for your clients, then this is the white label site builder you go for to manage client websites and accounts.

You will also get the following bonus key features like:

Brizy Cloud hosts all websites for you. You’ll have unlimited server space and storage, and unlimited traffic.
This hosting also offers automated backups and regular updates, a free SSL certificate for site security, and a global CDN for optimized web performance.
Access to Web Stories to present your content in short, snackable, and interactive content on the web.
And more.

Get Brizy Cloud today and watch your agency soar to new heights of success.

Conclusion

Adding a white label site builder to your agency can do more than just increase your productivity and efficiency. It increases your profitability and boosts your reputation and credibility with clients. This can help you to secure more new contracts than your competitors and become partners with your clients.

Brizy Cloud is your go-to white label site builder for agencies that want to thrive and be successful today. Not only is this tool builder cost-effective, but it also enables you to create high-quality and professional SEO websites by focusing on your top priorities.

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Frequently Asked Questions

A White Label website builder is a platform that allows companies to create and sell websites using their own branding and domain name, without revealing the underlying technology and source code. The website builder provider supplies the technology and infrastructure, while the reseller sells and provides customer support under their own brand.

A white label website builder can benefit your business in several ways:

Increased revenue: You can create and sell websites to your customers under your own brand, generating additional revenue without having to support the costs of development.
Cost-effectiveness: By using a white label drag and drop website builder, you don't have to invest in the development and maintenance of the technology, reducing costs.
Time-saving: You can offer website building services to your customers without having to spend time on development and maintenance, freeing up resources to focus on other areas of your business.
Brand recognition: By offering website building services under your own brand, you can improve your brand recognition and reputation in the market.
Increased control: A custom white label website builder platform helps to meet your specific needs and the needs of your customers, providing a better user experience.

Yes, our custom white label website builder offers customization options to match your own brand, such as:

Custom logo & name: You can use your own logo, company name and use your custom domain.
White labeling: You can rebrand the website builder platform to match your own brand, including the user interface, email templates, and other marketing materials.
Technical support: You can provide technical support to your customers under your own brand.

These customization options allow you to offer website building services under your own brand, providing a more seamless experience for your customers and improving your brand recognition in the market.

Choose a white label website creator: Research and select a white label website builder that fits your needs, taking into consideration factors such as customization options, integrations, and pricing.
Set up branding: Customize the white label site builder platform to match your brand, including the logo, colors, and custom domain name.
Integrate with existing systems: Integrate the white label site builder with your existing systems, such as payment gateways, CRM, and project management tools, to streamline your workflow.

Research different white label website builders to find the one that fits your needs, taking into consideration factors such as customization options, integrations, and pricing.

Create an account with the white label website builder of your choice and complete the setup process.

Launch the white label website builder for small business to your customers and start selling and creating websites under your own brand.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io