Boost Your Agency's Efficiency & Scale: The Benefits of White Label Website Builders

on 29 March 2024, by Bogdan, in Blog, Cloud, Guides

by Bogdan

Leveraging the power of a white label website builder is a quick, cost-effective, and convenient way to extend your business and stay ahead of the competition. With so many digital agencies popping up, the market is getting more competitive daily. For this reason alone, your agency needs to stand out to thrive in such a competitive environment. A white label website builder can help you with that.

This post will dive into exploring the power of using white label website builders and how Brizy, a powerful yet user-friendly white label builder can help your agency stand out from your competitors effortlessly. To kick it off, here’s what a white label website builder means.

Background: What is a white label website builder?

The term white labeling is not necessarily new or exclusive to website builders. It is one of the ways different enterprises work together. White labeling refers to when one enterprise produces a product and sells it to another enterprise, which in turn sells to the end users as their own product.

Unlike wholesale products, white label products are often generic. In other words, they lack branding, leaving the selling enterprise to feature its branding elements in the final version of the product that reaches end users. As a result, users will have every reason to think that the product belongs to the company that sells it to them. This has several benefits for the selling company which we’ll look at later in this post.

With that in mind, a white label website builder allows your agency to rebrand and resell it to end users as an extension of your agency’s services. You don’t have to build your own solution from scratch, simply rent one from the manufacturing company and focus on marketing the builder as your own.

If you’re a digital agency looking to have a proprietary website builder, we highly recommend Brizy Cloud, the White Label website builder for agencies and SaaS.

Unleashing the Power of White Label with Brizy Cloud

Brizy Cloud provides you with a 100% white label website builder that you can rebrand and present or sell under your agency’s name. But what does this rebranding look like, in the context of Brizy Cloud’s white label website builder?

Brizy allows you to change each branding element on the website builder to make it truly yours. This includes:

Changing the logo.
Replacing the brand name
Replacing the links to About and Support.
Linking your custom domain.
Linking your emails.

Brizy Cloud is a great option for web agencies that want to offer a website builder as an extension of their services under their brand. With this website builder, clients will access project previews on a platform with your branding elements. When clients access the builder, they will see your logo, brand name, and custom domain. Also, all the client email notifications that come from the website builder will come from your email.

Brizy Cloud is built for Agencies

What sets Brizy apart from other White Label solutions is that it is built with agencies in mind. It comes with features created to help agencies get the best out of its white label website builder including:

A team collaboration management interface

You can organize your workload into projects and invite an unlimited number of members to join the team working on specific projects. To keep everything flowing smoothly, Brizy Cloud allows you to assign different roles and permissions to different team members. You can also invite clients as team members to get real-time feedback when necessary.

Choose where to publish your domains

With Brizy you have the freedom to choose where to publish your domains. This can be Brizy Cloud’s high-performance servers, a third-party cloud hosting provider, or your own servers.

Brizy will walk your agency through the onboarding process to ensure you understand how to use this solution effectively. This way, you can maximize the value of having a white label website builder.

What you’ll get with the Brizy builder

On top of its white label and agency features, the Brizy builder equips you with everything you need to craft unique, fast, and optimized websites for your clients.

The builder comes with:

Numerous design elements - From simple elements like buttons to complex ones like an image carousel, the Brizy builder has them all. For this reason, you can build any type of website you wish, including landing pages, food & restaurant websites, education websites, and so on.
Templates for different website niches - So that you don’t have to start building from a blank page. You can pick a template and edit it to suit the client’s preferences.
A language switcher - Brizy Cloud supports several languages including English, Spanish, Portuguese, Ukrainian, etc. This means that you can use the Brizy Cloud dashboard in your preferred language. Also, you can expand your customer base to include customers from different regions speaking different languages.

An AI Builder - Brizy is all about ensuring its clients stay ahead of the competition and with the AI builder, you can do just that. With this groundbreaking feature, you can create entire web pages with simple text prompts to Brizy’s AI builder. By simply describing a business and providing a company name in the prompt, the AI builder can combine different elements to create a web page for you.

What’s more, Brizy's websites are optimized for speed. You can create fast-loading websites for your clients and keep them happy with your services. Having said that, now let’s look at how Brizy empowers agencies to grow their business and thrive in a competitive market.

How the Brizy Cloud White Label Website Builder Empowers Agencies

Today, tons of agencies are using the Brizy White Label website builder to build websites for their clients because it empowers them to do the following.

1: Unlock a new reliable revenue stream

As an agency, you can unlock a new reliable revenue stream by simply reselling the Brizy white label website builder to your clients. Suppose you already have your software stack for building client websites, you don’t have to abandon it to accommodate Brizy. You can offer it as an added service that is complimentary to your agency’s offerings.

On top of that, you have the freedom to choose how you price the website builder:

To get recurring revenue, you can offer subscriptions for the website builder.
Not all clients can afford a custom-designed website. Therefore, for budget-conscious clients, you can offer a DIY cost-effective option to build their websites.
Offer value-added services like design, consultancy, content creation, etc. to upsell your services and get more revenue.

Brizy Cloud’s white label website builder is a turnkey solution that can generate additional revenue for your agency with little to no overhead.

2: Build a stronger brand to gain a competitive advantage

Agencies face very fierce competition today. A stronger brand can help your agency to deal with this since it differentiates it from others. It also helps you to build trust and credibility with customers which is key to creating loyal customers who have a high lifetime value.

You can rebrand Brizy Cloud’s white label website builder and promote your agency rather than Brizy when your clients use it. Your branding elements will be visible to the visitors and long-term clients which helps to increase brand awareness.

Brizy Cloud’s website builder will appear like your proprietary solution. This places you as an expert in the field of web design and web development, making more clients want to work with you. When you offer a proprietary website builder to customers, you’ll gain a competitive advantage over other agencies that simply present a third-party solution.

3: Save time and valuable resources

Creating and maintaining a proprietary solution from the ground up requires a lot of time and investment. You’ll have to plan it, hire a competent development team, go through the development process, and retain some of the developers to maintain it and keep it updated. As a small to medium business enterprise (SME), you’ll find it difficult to cover these costs and still maintain a healthy bottom line.

With Brizy Cloud’s white label offering, you’ll get a pre-made solution that is market-ready. All you have to do is rebrand it and market it as your own. Brizy maintains the website builder ensuring that it remains secure and performs as expected.

4: Become a partner, not a client

Instead of becoming a Brizy Cloud client, the white label offering empowers you to partner with Brizy to move your business forward. Your team will work with Brizy to deeply integrate it into your workflow. Brizy white label Enterprise users get full access to the Brizy API which allows you to use it with your current CRM software, email marketing tools, ecommerce platforms, and so on.

5: Streamline client management

Client management is essential for the success of your business. Happy clients will keep coming back to your agency with new projects and providing it with more revenue over time. Also, the same happy clients will recommend your business to new ones and this helps to grow your customer base.

Just to see how important client management is, studies reveal that 65% of a company’s business comes from repeat customers.

If you’re running multiple projects for different clients, efficiently managing your relationships with them can be difficult. You might need to create accounts for them, assign login credentials, and monitor each of their projects.

Fortunately, Brizy Cloud makes client management a breeze, as you can do it easily right from the dashboard. You’ll get a dedicated area containing all of your client’s information in a list. This is an efficient way to manage your clients as it gives you a complete overview of the clients you’re working with and the work that needs to be done.

Also, Brizy allows you to invite clients as collaborators in their projects. They will see their projects on Brizy’s simple intuitive dashboard, improving their experience as they work with you.

6: Create high-quality competent solutions for clients

When it comes to client retention, high-quality service trumps all. Clients will likely come back to your business when you deliver high-quality websites for them. After all, according to research, 74% of customers believe that product quality is the most important factor in keeping them loyal to a brand.

The Brizy builder is laced with important features that will help you create high-quality solutions for your clients. As a result, you will increase their satisfaction and likelihood to work with you again. These features include:

SEO tools - Brizy provides you with an area to configure site SEO. You can add titles and descriptions and set search engine visibility to ‘ON’ to ensure the site will appear in SERPs.

Lead generation features - Suppose the client wants to use the solution (for example, a landing page) for marketing, Brizy’s lead generation features help them to keep tabs on their leads easily. It provides them with a dedicated area to access all of the information about their leads, which is important for targeted marketing.

Integration with popular marketing tools - Like MailChimp, Zapier, Hubspot, etc. to jumpstart your client’s marketing campaigns.
Mobile optimization - The Brizy builder has pre-built templates that are optimized to work consistently on any device, be it mobile or desktop devices. In addition, it has a mobile view which you can use to edit your website to suit mobile users.

With these features, you can create solutions that accurately suit your customers’ needs and promote yourself as the go-to agency for web development.

Conclusion

A white label website builder empowers agencies to stay ahead of the competition in an increasingly competitive corporate world. It allows them to have a proprietary solution in a fraction of the time, cost, and effort required to create one from the ground up. With the Brizy Cloud white label website builder, agencies can create a reliable revenue stream when they rebrand and resell it to their clients. They will promote their agencies as the owner of the website builder and build a stronger brand in the long run.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io