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Optimizing Your Website for Mobile: How a Drag & Drop Website Builder Can Help

on 6 June 2023, by Bogdan, in Blog, WordPress, Cloud, Guides

by Bogdan

Optimizing for mobile devices is a top priority for all website owners. This is because a majority of web traffic comes from mobile devices, 60.67% to be precise, according to Oberlo. This number is expected to grow over the coming years.

Unfortunately, there are several issues that you may face, when you want to do this. And in this post, we’ll draw your attention to some of these issues and how you can solve them using our Drag and Drop website builder.

By the end of it, you’ll understand how the Brizy drag and drop builder can help you to optimize your website for mobile devices. Let’s kick things off by looking at 5 common problems you might face when optimizing your website for mobile device users.

5 Common Issues You May Encounter When Optimizing Your Website for Mobile

Given that more than half of all web traffic comes from mobile devices, no business can afford to avoid making their websites user-friendly on mobile devices.

However, optimizing a mobile website design comes with a set of challenges that you need to address. Here are some of these challenges.

1: Unresponsive design

Unresponsive design refers to when a website is not unable to adapt and display properly across different screen sizes. For instance, your website might display properly on larger screens like desktop or tablet screens but fails to render properly on smaller screens like mobile phones.

This is how a responsive site should look on all screen size

With an unresponsive design, the website’s elements may appear distorted, cut off, or improperly placed. As a result, users may have to zoom in, scroll horizontally, or encounter overlapping elements. This makes it difficult for them to navigate through your site or complete a desired action, for instance buying a product or subscribing to your services.

When a site lacks responsiveness, it can lead to:

Poor user experience - Users who access your site via mobile phones will have a poor experience. This can lead them to abandon your site, thereby reducing your conversions. Your repeat visitor numbers will also plummet because 88% of site users are less likely to return to a website after a poor experience.
Reduced sales - If you run an ecommerce site, having an unresponsive site will reduce your sales. Even if what you offer is exactly what your customers want, mobile phone users won’t convert if they encounter difficulties navigating or completing a purchase.

Users expect your site’s content to display appropriately on their devices. So, if your site isn’t optimized for all devices, you should take the right measures immediately to avoid losing visitors.

2: Usability challenges problems

Making a site as useable on mobile screens as it is on desktop screens can be quite challenging. This is because desktop and mobile users use different navigation tools, that is, a mouse pointer for desktop users and touch gestures for mobile users.

There is a considerable size difference between a user’s finger and a mouse pointer. This is why content placement and positioning should be adjusted to account for this size difference.

This is why one of the major usability issues in mobile is small touch points like buttons and links. If buttons, links, and other touch points on your website are too small or are placed too close together, site users may accidentally tap on the wrong button. If this happens, your users will have a frustrating experience on your website, leading them to abandon it.

Other common mobile usability issues when optimizing your website on mobile can be:

Unclear navigation – This is when your mobile users find it difficult to locate specific pieces of information because of a confusing user interface. For instance, if the navigation menu elements overlap with each other or become hidden.

Unclear mobile site navigation is also bad for on-site users' experience and your SEO as well.

Non-mobile-friendly popups – For instance full-screen popups or those with tiny close buttons.

To mitigate usability challenges, you’ll need to adjust your site’s layout and sizing to yield touch-friendly elements.

3: The issue of site speed on mobile

All site users expect websites to load their content in less than 3 seconds. If you’ve managed to achieve this with your desktop site, it doesn’t necessarily mean that this will be replicated for users who access your site via mobile devices.

Mobile devices tend to have hardware limitations compared to their desktop counterparts. This limits their processing power and capability to load sites quickly and efficiently. Complex sites with a lot of visual elements or streaming data tend to be quite slow on mobile devices. If you have such a website, you might find it challenging to optimize its speed on mobile devices.

4: Which site content to give priority

Mobile devices have a limited space to showcase your site’s content. This means that you’ll not be able to display all of your site’s content on your mobile site as it is on your desktop version. As a result, you must decide on the content for which you will give display priority for mobile users. At the same time, you should figure out what you can do away with or display on a separate page.

For instance, you might want to do away with a hero image as it takes up too much space which should be occupied by the main content of a page.

For an ecommerce website, you might need to display a summary of the product features instead of a detailed product description. You can put this on a separate page and include a link to it. Alternatively, for a blog website, you’ll have to prioritize the blog posts themselves while doing away with sidebar content.

Displaying priority content can be challenging as it requires very thoughtful design decisions. But, it is totally worth it because it helps to decongest your mobile site. And this improves user experience, site speed, and usability.

5: Testing cross-platform compatibility issues

There are tons of mobile operating systems each with a different set of rendering capabilities. Some on-page styles and functionalities may be supported in some systems but not others, for instance, hover effects, image uploads, etc.

Cross-platform compatibility testing allows you to evaluate if the styles and functionalities you’ve applied to your website are supported across these systems. However, this is a complex and time-consuming exercise, but since it is a pivotal part of optimizing your website for mobile, you’ll have to find a way to do it.

From the challenges above, you can see that optimizing your website for mobile can be a daunting task. Fortunately, the Brizy drag and drop website builder can help you to do this efficiently and with minimum effort. By using Brizy, you’ll be able to have a mobile-optimized site without having to hire specialized personnel to do it for you.

Brizy Drag and Drop Website Builder: Build Streamlined Mobile-Optimized Websites

What is Brizy Builder?

Brizy is a no-code website builder solution that allows you to create beautiful and purpose-driven websites effortlessly. It allows you to build websites code-free, and host them on its cloud platform, Brizy Cloud. Alternatively, if you want to use WordPress, there it has a plugin that enables you to do this

Regardless of the platform you choose, you will be able to easily design any type of website, including food & restaurants, education, sports & travel, health & beauty, and more.

To help you to build your websites quickly, Brizy provides you with over 100 pre-built templates and countless design options for everything; from pop-ups, landing pages, buttons, forms, cookies, pricing tables, hero sections, and more.

Having said that, how can this drag and drop website builder help you to optimize your site for mobile devices

How Brizy helps optimize your website for mobile devices

All the design templates, block elements, and layouts in Brizy have been built to work well on both desktop and mobile. You will be able to create visually appealing websites, pop-up designs, cookies, forms, landing pages – individual pages, and posts that function properly on all devices, without any issues.

To help you to optimize your site for mobile, the Brizy drag and drop builder allows you to do the following.

Build fully responsive mobile website designs

Brizy automatically generates fully responsive pages and layouts for your website. This means that your site will instantly adapt and adjust its design elements on any device being used.

Whether it's a smartphone, tablet, or desktop, your website will look great and provide a consistent user experience across all devices.

Save a lot of time optimizing individual elements

Brizy has carefully crafted each block to ensure that the content, layout, and functionality work well on smaller screens also. This will enable you to:

Quickly create clear, easy-to-read, and intuitive user interfaces that your on-site users will find easy to navigate.
Design, add, or remove mobile-friendly popups, forms, images, cookies, autoplay media, and more.
Properly space touch targets like buttons and links by adjusting padding, margin, and spacing around them. This can help your on-site users easily click on what they want.

Brizy also enables you to adjust specific elements such as font sizes, spacing, and other design aspects to optimize the mobile experience for your users without affecting the desktop version of your website.

Preview and test your mobile website in real-time

Brizy provides you with a live preview of how your website will look on desktop, tablet, and mobile screens. You can switch between these previews at any time and make adjustments accordingly.

You can also take advantage of this opportunity to ensure that you display priority content on mobile screens.

Create fast-loading mobile websites

Brizy also allows you to optimize website speed on mobile. It does this using its solid high-performance content delivery network (CDN). This happens automatically without requiring you to make any configurations and it is loaded from the data center. The CDN works to minimize the time taken for content to reach a user’s mobile device.

On top of that, every feature in Brizy is optimized for the site’s performance and speed. As a website builder, Brizy is:

Lightweight - It doesn’t eat into system resources, allowing it to run smoothly even in devices with limited capabilities or hardware.
Carefully built, uses clean code, and is frequently updated. When you’re subscribed to their plans, you won’t have to worry about updating your site frequently.

Performance scores shown above are for Desktop viewport, Mobile scores are lower.

Conlcusion

When optimizing your website for mobile, you’ll encounter several challenges that can make the process daunting, expensive, and time-consuming.

This is where Brizy – drag & drop website builder comes in to make your life easier. It provides you with everything that you need to build your website from scratch and optimize it for mobile devices.

You’ll be able to create fully responsive and well-designed websites that will improve mobile users' experiences, increase their engagement, and conversion rates, and boost the site’s SEO ranking.

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Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io