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Top 5 Must-have Features of a Good White-Label Website Builder

on 26 June 2024, by Bogdan, in Blog, Cloud, Guides

by Bogdan

If you’re looking for a helping hand in understanding which White-Label website builder features you need to look for in a white-label website builder platform, we’re here to help.

In this guide, we’ll walk you through the top 5 features of white-label website builders, and explain each feature and its benefits. Then, we’ll introduce you to the best all-in-one no-code white-label builder to partner with like Brizy.

Curious to know the white-label website builder features we’re talking about?

Here’s what we’ll cover:

Drag and drop editing
Extensive template library
Personalization & white-labeling
Client management tools
Seamless customization & integrations

We’ll break them down, one after the other. By the end of this guide, you will have a comprehensive understanding of what they are and their benefits.

Let’s start by briefly defining a white-label website builder and look at its benefits.

What is a white-label website builder?

A white-label website builder is a pre-developed platform that allows you to create websites, but with a unique twist: it can be rebranded by digital agencies or SaaS businesses to appear as if another company made it.

Businesses wanting to provide SaaS website-building services to their customers or clients can use this solution to expand their service offerings.

Instead of creating their website builder in-house, they can buy access to a white-label platform. However, simply purchasing access to the platform isn’t the end of the process. Companies can customize the platform’s appearance, add their own branding, and modify specific features to match their brand identity. Then, resell it to their customer for profit.

The following are the benefits of the white-label service to agencies and resellers.

The benefits of a White-Label website builder

There is a multitude of ways in which web design agencies benefit from using a white-label website builder:

Increased revenue. A white-label builder is a new revenue stream. It enables businesses to expand their service offerings (e.g. by integrating it with your existing SaaS product).

It lets agencies attract new customers, and generate extra income through subscription fees (e.g. by reselling the builder to other designers or business owners for additional profit), service charges, or other bundled packages.

It boosts your brand reputation. Since you're switching SaaS branding for your agency's brand, you’ll be able to impress clients with your branded site builder on which they can use their custom domain and create sites.

It also demonstrates expertise and reliability to clients which can foster trust and customer loyalty.

It’s cost-effective. Purchasing access to a pre-built site builder is more cost-effective than building one from scratch. You’re buying access to a site builder undergoing extensive user testing and iterative development.

It improves the client’s experience. An agency-branded website builder improves your client's experience by offering a seamless, professional platform tailored to their needs.

Now that we know white-label website builder benefits, let’s get back to the elephant in the room.

What are the best features of a white-label website builder? In the next section, we’ll handle this.

Top 5 features every White-Label builder should have

Certain features are essential when evaluating a white-label website builder to ensure a smooth and efficient user experience. Here are the top five features you should closely examine.

#1. Intuitive drag-and-drop editing

It's obvious any no-code site builder has drag-and-drop editing functionality. This feature lets users easily add, move, and customize elements to build their web pages. Despite this, there are key aspects web agencies should closely inspect to find out if the drag-and-drop is worth investing in.

Key features to closely inspect in a drag-and-drop editing feature

User-friendliness. Is the user interface user-friendly and accessible to users with minimal technical skills? Does the editor have clear icons, easy-to-understand menus (or navigation), and the ability to perform common tasks like adding images, text boxes, etc., effortlessly?

High flexibility and complete control. This involves checking how much control the drag-and-drop editor provides. It includes the ability to customize elements precisely, inline editing, and modify style settings. Are there advanced options like HTML/CSS editing for finer control?

High speed and performance. The editor, of course, should be fast.

Mobile responsiveness. These include tools for designing and previewing on different devices and automatic element adjustments.

Collaboration capabilities like multi-user editing, comments and feedback systems, and version control.

Template and component customization. This includes modifying pre-designed sections, saving custom components for reuse, and ensuring that template customization does not require extensive coding.

Essentially, the features of a drag-and-drop editor simplify the website design and customization process for digital agencies and their clients who resell the site builder.

Find all these drag-and-drop editing features in the Brizy white-label website builder for agencies and resellers

This builder encompasses all aspects of an intuitive and robust drag-and-drop editor and simplifies website creation for you and your customers, improving efficiency. Business owners can create unique websites that fit their style and feel.

#2. Extensive template library

Basically, a website template is a pre-designed website with a ready-made look and feel. It allows anyone to quickly start building their web page by arranging their content and customizing the design elements.

By extensive, we imply that a reliable white-label website builder should provide many templates. And these templates should cater to various industries, marketing niches, and purposes. For instance, food & restaurant, health, education, real estate, business, etc.

Brizy Template Library with over 200 ready-made full-site or landing page designs

Why it is beneficial to have an extensive template library as a white-label website builder feature

Providing an extensive template library ensures that every user has a starter template that matches their business style within the industry or marketing niche. These website templates also serve as a foundation. Users can quickly build their websites more efficiently starting with a template as an idea. Then, modify its appearance to match their business look and feel.

Get a head start with Brizy's pre-made template designs

Brizy white-label website builder provides over 200 design templates for various marketing niches, industries, and businesses. It also includes 500+ block elements to start building your website from scratch.

Brizy Library with over 500 ready-made block (section) designs

#3. Personalization & seamless white-labeling

The primary objective of purchasing a white-label builder isn’t about expanding your digital service offerings only. It’s also an opportunity to personalize the website builder and market it as your own. This process involves replacing all branded elements of the website builder with your business branding like logos, color schemes, custom links, and more.

Personalizing the website builder reinforces your business’s brand identity. It enables you to maintain a consistent brand image across multiple channels, online or offline and implies you’re serious about what you do.

Already, 70% of businesses reported that their brand consistency contributed 10% to 20% of their revenue growth.

Implement your business branding effortlessly with Brizy

This is what Brizy white-label looks like before personalization:

After replacing all the branded elements like the SaaS logo on this platform. For example, this is what that same dashboard looks like with Eunixa branding:

It’s not just the SaaS logo that you can replace with your business logo. Brizy allows you to replace the following branded elements in the builder and editor UI:

Custom domain name
Builder name
Builder logo
Builder URL (custom links)
Client project subdomains
Account links — like to the Support and About pages
Builder notifications
Stripe payment processing page

Essentially, Brizy’s white-label functionality allows web design agencies to leverage high-quality website builders without revealing their trade secrets to clients.

#4. Streamlined client management tool

If you’re in business with multiple clients, there has to be an efficient way to manage client websites and their accounts. Otherwise, things will get mixed up as time goes by.

To avoid this, ensure the white-label website builder provides specific tools to help manage your projects and all clients within the builder platform. These tools usually include a client dashboard, user accounts, email communication, and more. The benefit of this is you can create client accounts, set unique login credentials for every client, keep tabs on your clients, and more.

Brizy provides a dedicated area to efficiently manage all projects, clients, and billing from the same place.

#5. Seamless customization & integrations

Finally, a top-tier white-label website builder must offer seamless customization options and integrate smoothly with third-party tools and services.

Customization allows users to tweak every aspect of their website, from layout and design to functionality. Integrations with popular tools like email marketing platforms, CRM systems, ecommerce solutions, and CMSs further enhance the builder's capabilities.

For instance, an online retailer can integrate their website with a payment gateway like Stripe or PayPal, and connect it with their CRM to manage customer data effectively.

This level of flexibility ensures that the website can grow and adapt to meet evolving business needs.

How Brizy offers seamless integrations

Brizy integrates easily with the following popular tools to enhance the overall user experience with the builder:

Email marketing platforms (and marketing automation). Clients can effortlessly integrate this builder with preferred services like HubSpot, Zapier, MailChimp, Sendinblue, Active Campaign, Get Response, Campaign Monitor.

These tools enable users to easily build and manage their email lists, automate email campaigns, analyze their performance, etc., directly from their Brizy website

HubSpot is also a popular CRM system. It lets users manage customer relationships directly from their website. This helps track customer interactions and streamline marketing and sales efforts.

Ecommerce solutions. Brizy integrates with ecommerce platforms such as WooCommerce and payment gateways like Stripe and PayPal. This enables users to set up online stores, manage products, process payments securely, and handle transactions efficiently.
WordPress (and WordPress plugins). Brizy works well with WordPress (and its plugins) so you can enjoy the benefits of both worlds.

Media & fonts integration. Media integration allows users to easily add and manage images, videos, and other multimedia elements to enhance the experience for their visitors. Font integration provides access to a variety of typefaces for customizing a typography that aligns with your brand identity and improves readability.

Together, all these integrations enhance your site builder's ability to create highly functional websites and streamline on-site user experience.

Why choose Brizy for your white-label website building needs

If you're wondering why you should select Brizy as your white-label website builder, the answer is quite simple.

Brizy delivers all the essential features that digital agencies or businesses need in a professional white-label builder, and it does so perfectly. All key features are designed to meet various business needs and objectives for website building. This software is built for ease of use, aiming to enhance client satisfaction and trust in your website services.

But that's not the icing on top!

Brizy puts a premium on its white-labeling capabilities. The onboarding process is lightning-fast to get you started as soon as possible. Its customer support team is super-friendly, thorough, and will keep you updated via email at every step of the onboarding process and the requirements.

Nothing is left to chance!

The following are additional features you’ll Brizy white-label option provide for the best experience possible:

Single White label AI website builder. This builder integrates with Google Business Profiles (GBP) so businesses can generate multipage websites using their GBP business details.
Free SSL certificates for website security.
CDN and Brizy cloud hosting (including premium hosting in AWS). On-premises hosting is optional.
Super easy lead generation integration with popular email marketing and automation tools.
Collaboration tools for efficient team and client collaboration, including user roles and permissions.
Secure payment integration gateway.
Ongoing updates.
Search engine friendly.

Conclusion

If you want to select the best white-label website builder, it’s important to prioritize key features that enhance customization, scalability, ease of use, white-label support, and ongoing updates.

By carefully examining these features, businesses can confidently offer branded website solutions that meet diverse client needs while ensuring long-term flexibility and support.

Save yourself from the stress of searching by selecting Brizy – the best white-label website builder platform. It contains all the key features and best practices your business seeks in a white-label platform.

Start providing website builder as a service to your customers by partnering with Brizy. Still having questions? We’re always here for a chat, a demo or a call. Start your white-label experience with Brizy today!

Frequently Asked Questions

White-label website builders enable agencies to rapidly deploy customized websites for clients, without requiring extensive development resources. They provide scalability, cost-effectiveness, and the ability to maintain brand consistency across projects.

A white-label software is for any business that wants to expand on what it currently sells by providing a website builder as part of its service offerings. This solution is particularly advantageous for agencies, freelancers, and businesses that want to provide web design services under their business brand.

White-label web design involves using a platform or service where the agency can create and sell websites under its brand. It allows customization while hiding the builder's branding.

Choose a white label website creator: Research and select a white label website builder that fits your needs, taking into consideration factors such as customization options, integrations, and pricing.
Set up branding: Customize the white label site builder platform to match your brand, including the logo, colors, and custom domain name.
Integrate with existing systems: Integrate the white label site builder with your existing systems, such as payment gateways, CRM, and project management tools, to streamline your workflow.

Remember these important factors when choosing a white-label builder: full customization control, ease of use, scalability, pricing, SEO capabilities, and ongoing support. Agencies should also assess integration capabilities and determine if the builder matches their technical expertise and client needs.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place, you can say "Hi" to him at bogdan at brizy dot io