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Why Do SaaS Businesses Use Landing Page Builders

on 12 Mar 2025, by Veronica, in Blog, WordPress, Cloud, Guides

by Veronica

Have you ever wondered why businesses use a SaaS landing page builder instead of the traditional approach to build pages? You'll find out why in this guide.

By definition, a SaaS landing page builder is a platform where businesses can create and design dedicated landing pages for marketing campaigns or their clients. No extensive coding knowledge is required.

In this article, we'll cover all the key reasons businesses use SaaS landing page builders to help you decide if they’re the right fit for you.

We’ll also explain why Brizy Cloud is the best no-code landing page builder for the job at the end.

Let’s begin.

Why do SaaS Businesses Rely on Landing Page Builders

If you’re a SaaS business, you’ll agree getting traffic is one thing, and turning that campaign traffic into actual sign-ups or customers is another. Without a proper landing page or strategy, you can miss out on sign-ups, demos, and revenue.

This is where dedicated landing page builders come in to solve the problem of conversions and help businesses capture more qualified leads. You'll be able to create, test, and optimize landing pages fast, without coding.

Because of conversions, SaaS businesses rely on landing page builders because they can:

Create Better Landing Pages Quickly

Building high-converting SaaS pages using a dedicated builder is fast and effective. These tools allow you to use templates and edit whatever messages you’d like. You can easily add relevant content, images, trust elements, videos, and graphics to the templates to make a lasting impression on visitors.

Remember, people only remember 20% of what they read, but they remember 80% of what they see.

Besides, the landing page templates follow the right structure too: a headline, benefits, testimonials, and a strong call to action (CTA) so they're easy to work with.

Plus, there are various templates for different types of landing pages that are ready to use. Such that, if you’re just a startup testing or promoting a new feature, you can select a template, modify it, and quickly publish pages after a few hours of editing.

You can find templates for sign-up pages, lead generation, coming soon pages, sales pages, and other marketing campaigns.

Building from scratch takes longer

The other option to build from scratch takes days or weeks and isn't an option for businesses that value their time. You'd need a developer to code the page, a designer to perfect the layout, and a marketer to optimize the messaging for different campaigns. And even after all that, you may still need revisions to get it just right.

This process slows down your campaigns and makes it harder to iterate. If you’re testing different pricing models, running A/B tests, or launching multiple lead generation pages, a slow development cycle means missed opportunities.

Using a landing page builder requires no developers or waiting through long design cycles. Instead, teams can create, test, and optimize landing pages independently.

Builders Help You Optimize For More Conversions Easily

After creating better landing pages, SaaS builders can help you make them convert. For instance, let's say you run a project management software service and want more people to sign up for a free trial.

First, using a landing page builder like Brizy Cloud helps you sync your ad campaign (and intentions) with the landing page so you're targeting the right audience. When someone clicks your ad, they land on a page that matches their expectations. That way they’re more likely to convert.

What more improvements can you make?

Some of the improvements you can make with the builder so everything is consistent from the ad to the page include:

Matching the messaging. If your ad says, “Simplify Team Collaboration – Try for Free,” your landing page headline should reflect that exact promise.
Use relevant visuals and a well-optimized template. For example, the images and the theme used in an ad should be the same on the landing page, including the background color, logo, font, and look of the CTA.
Highlighting the same benefits. If the ad mentions task automation and real-time collaboration, those features should be front and center on the page.
Limit what you ask, use the right CTA, and so on.

Check out this guide for 7 landing page optimization best practices for this year.

Additional tools for SaaS conversion optimization

Landing page builders have built-in tools such as A/B testing, pop-ups, forms, and integrations to boost conversions as well.

For example, A/B testing lets you test different versions of your landing pages to find out which version performs better. Comparing three or more headlines using A/B tests could help you identify which resonates more with your audience.

Instead of guessing if long forms work better than shorter form fields, just do A/B testing to see the impact on conversions.

In fact, A/B testing is the most effective method for optimizing conversion rates at 50%.

Seamless Integration with SaaS tools

Landing pages can work well with the rest of your business too. That’s because most landing page builders allow you to easily connect their platforms with the marketing tools you already use.

For example, if you're collecting sign-ups via landing pages, you don't have to manually copy/paste emails into your CRM or email marketing platform. A good landing page builder lets you automatically send leads to HubSpot, Mailchimp, or any other tool you use.

Need to track ad performance? You can easily connect Google Analytics, Facebook Pixel, or any other tracking tool to see what's working and optimize faster.

Running a webinar or free trial sign-up? Landing page builders sync directly with Zoom, Stripe, or your onboarding software so users get what they signed up for instantly.

Moreover, if you're using white-label landing page builders like Brizy Cloud, you can ask their sales team to walk you through the onboarding process. It should take no more than an hour.

Landing Page Builders are Cost-effective and Scalable

Again, landing page builders allow businesses to create, test, and scale pages without breaking the bank. Instead of paying thousands for a custom-built page, you can use a ready-made template, tweak it to fit your brand, and launch in hours. There is no need for coding, expensive redesigns, or long development cycles.

Moreover, as your business grows, you'll need more landing pages for new features, promotions, and different customer segments. With a builder, you can quickly duplicate and customize pages without extra costs or delays.

On the other hand, hiring developers and designers for every landing page gets expensive fast.

Reusable blocks make scaling even easier

We'll talk about Brizy Cloud later in this post. But it's worth noting that builders like Brizy Cloud allow you to save and reuse key elements like pricing tables, testimonials, and other custom block elements so you don't have to rebuild sections from scratch for the next project.

For example, if a SaaS business runs different campaigns for startups, enterprises, and agencies, you don't need to redesign every page. You can just drag and drop your pre-made sections and tweak the content to fit each audience.

Doing this saves time and also keeps branding and messaging consistent when you scale your marketing efforts.

Note: Check out this guide on how Brizy builds and syncs websites between WordPress and the Cloud platform for future projects.

Faster Pages, Better SEO Rankings, More Visitors

Achieving these three critical things isn’t easy if you do everything yourself. Even with a development team, you’d spend much time optimizing page speed, mobile responsiveness, and SEO.

On the contrary, landing page builders are designed to handle these technicalities for you. For example, if you’re using Brizy Cloud, your landing pages are hosted on lightning-fast servers with a CDN. This means your pages load quickly no matter where your visitors are. Consequently, this improves your user experience, which is good for your search engine rankings, too.

Here’s a website launch checklist, best practices, and a launch plan you can use for every web project you build.

The pages are already mobile-friendly

The templates you use to build pages are designed to be simple and mobile-friendly. They can automatically adjust on different screen sizes so you don't lose mobile traffic.

This is very important because the number of mobile users increases every year. Last year 69.4% of the global population had a mobile phone.

In addition, Brizy Cloud's templates are lightweight. They load much faster because they avoid busy elements like animations, fancy scrollers, and other unnecessary built-in features that increase the file size.

SEO best practices are built-in

For example, clean URLs, proper meta tags, schema markup, and structured layouts help your pages rank higher on Google.

Let us search for an example of a SaaS landing page that tries to get it right on Google.

We’re searching for “best password manager discount code” and I click on this search result:

Well, it isn’t a paid ad but clicking it takes me to the NordPass landing page tailored to our search preference:

This landing page is a solid example of a page that gets straight to the point with a clear value proposition, urgency, transparent pricing, trust signals, simple CTA, and benefits that explain why NordPass is worth it.

They could have sent us to their homepage but that’s not where you’re going to have success with conversions (based on our search preference). Homepages might be a good place to send people if you’re just trying to build general awareness.

A landing page is meant to have one singular goal: To convert. It shouldn’t do anything more than that. And using landing page builders can help you create and launch these pages quickly.

We’ve been hinting at Brizy Cloud for SaaS all along, but why is it the best tool for the job?

Why Brizy Cloud is the Best Way to Build Landing Pages for Your SaaS Business

Generally, Brizy Cloud is a cloud-based website builder that lets you create different web projects including landing pages, popups, alerts, and web stories.

Because it’s cloud-based, all projects you create are hosted on lighting-fast servers + CDN. Anyone accessing your landing page from anywhere will see it instantly. Plus, you can publish your landing pages to a custom domain.

So, why is it the best choice for building landing pages, especially for SaaS businesses?

Why Brizy Cloud is the best choice

The Brizy Cloud team understands that SaaS businesses:

Need to test and launch marketing campaigns quickly without delays
Run different types of marketing campaigns, from product launches and demos to free trial offers and lead generation
Rely on marketing automation, CRM, and email marketing platforms
Need a consistent, on-brand experience across all marketing channels
Depend on landing pages to capture leads and drive sign-ups

Brizy Cloud gives you the tools, features, and integrations you need to streamline your marketing workflow in one place. The intuitive Cloud dashboard and drag-and-drop editor make it easy to build and launch landing pages without needing technical expertise. Plus, you get high-converting templates for different campaign types to get started quickly.

No-code simplicity

With Brizy Cloud, your marketing team can create, edit, and optimize landing pages without developers. The drag-and-drop editor lets you customize templates and layouts to ensure your pages align with your brand and campaign goals. Whether you’re tweaking an existing template or starting from scratch, the process is smooth and effortless.

You also have the option to generate a landing page using AI. Instead of manually crafting content and layouts, Brizy Cloud’s AI-powered tools can help with text generation and smart design recommendations, making page creation even faster.

Brizy Cloud grows with your SaaS business

Your marketing needs will evolve, and Brizy Cloud will evolve with you. Whether you’re launching a new product, running lead generation campaigns, or testing different marketing strategies, Brizy Cloud scales effortlessly. Beyond simple landing pages, you can build full marketing funnels, microsites, or entire campaign hubs—all from the same platform.

The reusable blocks feature allows you to save and reuse templates across different campaigns too. This helps you save time while maintaining brand consistency.

Seamless integrations with your SaaS tools

Landing pages don’t work in isolation. They need to connect with the rest of your marketing stack. Brizy Cloud integrates with CRMs, analytics platforms, email marketing services, and automation tools, so you can:

Capture leads and send them directly to your CRM.
Track performance and optimize campaigns in real time.
Run A/B tests to fine-tune messaging and design before launching.

Brizy Cloud also connects with popular email marketing platforms, WordPress tools (like ACF), media libraries, and custom fonts to smooth things out.

Talk to sales for the Brizy Cloud Enterprise option

Brizy Cloud Enterprise is designed for SaaS companies and agencies that need a landing page builder they can fully control and customize. Instead of just using Brizy Cloud, you can create your own version of it, branded and tailored to fit your business perfectly.

Custom branding and white labeling

With this option, you'll be able to brand the Brizy Cloud platform as your own. You can customize the UI, all design and branding elements, and even integrate them with your existing tools (e.g., CRM, CMS). SaaS businesses and agencies that want to offer landing page creation as a feature or an agency building pages for clients can profit from this Enterprise option.

API access & seamless integrations

Need to connect Brizy Cloud with your CRM, analytics, or internal tools? You'll have full access to Brizy API which allows you to integrate the platform easily in-house and ensure your data and workflows stay in sync.

Host it your way

With the Enterprise option, you can host the platform on your own servers instead of using Brizy’s cloud. This gives your company full control over data security and compliance by ensuring everything stays within your infrastructure.

Multi-tenant support for client management

Moreover, Brizy Cloud Enterprise lets you manage multiple clients from one platform. Each client has a separate workspace, keeping their data private and secure. It's a handy feature if you run an agency or SaaS business handling multiple users.

The list is endless,

Get Started with Brizy Cloud for Your SaaS Business Today

Using a SaaS landing page builder means your business can create effective landing pages quickly, test ideas faster, and optimize for better results before launch. For most SaaS businesses, this agility is important if you want to keep up with the competition and capture as many quality conversions as possible.

Brizy Cloud makes landing page creation even easier with a no-code, drag-and-drop platform designed for speed, simplicity, and flexibility. It integrates with your existing tools, supports AI-powered content creation, and helps you launch professional, high-performing pages effortlessly.

Try Brizy Cloud today and build high-converting SaaS landing pages in minutes!

Frequently Asked Questions

Why do SaaS companies need a landing page builder?

SaaS companies run frequent marketing campaigns and need landing pages for lead generation, product demos, and free trials. A landing page builder makes it easy to create and test pages quickly without coding.

What is the best landing page builder for SaaS companies?

The best landing page builder is one that’s easy to use, integrates with existing SaaS tools, and scales with your business. Brizy Cloud stands out because it’s no-code, flexible, and built for fast deployment.

How do landing page builders help SaaS companies scale?

They let businesses create, test, and optimize landing pages without developer help. Consequently, this saves a lot of time and resources. With integrations and automation, they also streamline marketing and lead management.

Can SaaS companies use Brizy Cloud for their entire website?

Yes. Brizy Cloud isn’t just for landing pages. You can also build full websites, marketing funnels, and client portals, all on a scalable, cloud-based platform.

What’s the difference between Brizy Cloud and other landing page builders?

Brizy Cloud offers a true no-code experience, AI-powered tools, seamless integrations, and even an enterprise option for companies needing full customization or self-hosting.